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Agency: 
Published/Aired: 
March 2016
Description: 

Print advertisment created by McCann, Portugal for ACP, within the category: Automotive.

I'm on my way.
It's never just a text if you're driving.
Don't text and drive. Portuguese Auto Club.

Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino

Comments (2)

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Highest Rated

Pete R.'s picture
Pete R.
Activity Score 3412

Yes, the facial expression is not genuine, but otherwise it's good.

talkingisfree's picture
talkingisfree
Activity Score 2712

the idea is good but execution is not. With the right execution, this could be very powerful. Now is not feeling real, it feels staged.

Pete R.'s picture
Pete R.
Activity Score 3412

Yes, the facial expression is not genuine, but otherwise it's good.

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