ACP: Kid

I'm on my way.
It's never just a text if you're driving.
Don't text and drive. Portuguese Auto Club.

Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino

March 2016


talkingisfree's picture
2710 pencils

the idea is good but execution is not. With the right execution, this could be very powerful. Now is not feeling real, it feels staged.

Pete R.'s picture
Pete R.
3226 pencils

Yes, the facial expression is not genuine, but otherwise it's good.

Art & Illustration

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