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Unlucky

Agency: 
Published/Aired: 
July 2010
Description: 

If you're unlucky enough to get leukaemia, we hope you're lucky enough to be white.
Unite to fight leukaemia.
aclt.org

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

Comments (11)

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Highest Rated

velle's picture
velle
Activity Score 1550

me admire the brashness :)

ceoisjj's picture
ceoisjj
Activity Score 126

Goooood!!
But too many words..

akshaysrikar's picture
akshaysrikar
Activity Score 420

love this campaign. cheers to the creative team. very strong very intense. jus what these kinda issues need.

riyelam's picture
riyelam
Activity Score 366

Congrats for being too direct

Guest's picture
Guest

very direct is what is needed, great ad

Guest's picture
Guest

Strong campaign! What more needs to be said for people to sign up.

makelogobigger's picture
makelogobigger
Activity Score 470

WIN WIN WINW IN

Guest's picture
Guest

Impressive stuff and hugely important message

Guest's picture
Guest

The copy is great — direct, startling, compelling.

Leighwritescopy's picture
Leighwritescopy
Activity Score 20

Great copy that punches you in the gut.

velle's picture
velle
Activity Score 1550

agreed!
actually felt like someone just punched me there

velle's picture
velle
Activity Score 1550

me admire the brashness :)

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