Achmea Insurance: Home
Agency: DDB, Amsterdam, The Netherlands
Every time you flip the page something horrible is about to happen to your house. Great way to demonstrate the importance of home insurance. Please provide translation if you read Dutch.
Copywriter: Marcel De Jonge
Art Director: Martin Cornelissen
Photographer: Jaap Vliegenthart
13 comments
The copy says: open this flap and leave it opened while you turn over the pages
This is the best of the lot today. Very nice execution and I like the fact that they over exaggerate at the end. Also it makes the viewer interact with the ad. They love that kind of stuff.
http://www.reinhardkrug.de/
The last page says "the things you don't want to think about are the things we're thinking about"
Oh man, going from the beautiful peaceful freshness of a rural setting to refineries and interstate highways is graphic enough for me. And poignant as well this stuff really happens!
later
Amazing... One of the best + good art direction.
Excellent. Creative, interactive and funny.
Genius.
nice... very good art direction
Hey look! It's another ad from Infinite Budget Land!
Wow!
Insurance companies tend to have tons of budget to begin with.
Is that last one Godzilla?
I know since i post for all i'm interested once or twice a month probably noone reads this but, if the refinerys explode you get payd by the ensurance, but if your quiet country place get sorrounded by an awfully f****up neighborhood with massive highway passing by your window and toxic wastes in the air all you can do is deal with it, there's no ensurance for that.
Nice use of media, beautiful art direction
Godzilla was a bit weird though.
Fail Harder.