Achilles Forklift: Box
Easy removal
Advertising Agency : Creativejuice\G1, Bangkok, Thailand
Creative Directors: Thirasak Tanapatanakul, Denko Thatchaichawalit
Art Directors: Vinij Auraroonchai, Nares Limapornvanich
Copywriter: Chaidan Tiamsai
Photographers: Anuchai Srijarunputong, Nok Pipattungkul (Remix Studio, Bangkok)


20 Comments
More like Achilles Ghostlift.
Nice...
hahaha.....cute
good job, great!
Running the risk of sounding like a twit, what's the gist here?
I don't get it.
www.aaasmith.blogspot.com
ya feel stupid but i didnt get it .
pls explain
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I see that this things have legs and arms -the steel one does-.
They`re like jumping or floating and having a good time, they feel light.
Heavy things are light with the machine.
Weird, hope thats the idea. :)
That´s indeed the idea. Really like them.
Very simple. I like it.
http://www.reinhardkrug.de/
very nice.
ideas....30 minutes nahi toh free.
These are really fun !! the hole campaign is awsome
My name is Dick Huges and I approve this campaign.
The machine left very fast the box before falling to the floor?
They are not falling to the floor, they are levitating. It gives you the idea that the machine is so strong that makes heavy stuff become light.
NO I get it now and I still hate it.
www.aaasmith.blogspot.com
me, too. you can lift stuff with a fork lift? hadn't thought of that.
Me too. Why do people think this is great?
MAYBE
for me, this one saying 'stubborn' not 'easy'. the sack one works better.
nice idea...
Too simple.
Need a smarter, more memorable benefit that just that.
>>>> That's not an ad. THIS is an ad.
good concept