ACE: White wins
Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tuğbay Bilbay, Ergin Binyıldız
Art Director: Dide Hersekli
Published: March 2008
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40 Comments
What is ACE? Detergent? Cleaning stuff? What exactly?
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"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford
Washing powder.
ace is a bleach
Critics are easy.
nice
Himanshu Prabhakar
Excellent and very original!
Very good. Original (I hope).
-Tung
--good idea is enemy of great idea
WTF? seems to be a students work!
Do you just copy and paste your own comments?
WEW! i like this a lot, very original...
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Everartz
| Everartz |
It's definitely fresh.
But it's a bit of a pun.
Don't know, maybe I like it.
Works for me!
Ahhh the old 4 move Checkmate! Brilliant!
Bravo :)
forced!
quite original. I like it.
Would checkmate have been too much?
would be irrelevant and wrong. irrelevant because it doesn't give the benefit. wrong because you shouldn't explain what you show.
cannes
I think it´s a good job
hahahaha very nice! beautiful concept!
nice but there is no need for the line.
awesome, originally brilliant for such product !
Critics are easy.
this one is very good! weird but good!
gold
I think this is ... this is ... very good
Tariq Aziz
Nice Thought.... keep it up boys...
<<.... Method in Madness ....>>
get rid of that stain...the line I mean...sweet work gents!
This is cool
nice
WOW, Fantastico!!!
three creative and one art?
who is the illustrator?
Taylor James
Taylor James
Again... the audience of this ad is limited to people who know chess ... however the copy "white wins." MAY clarify the meaning of the ad for people who don't know chess. Therefore I believe that the copy is necessary even if it decreases the WOW! effect when you first see the ad.
won epica...
simple, easy.....differ from another cleaner.good krub.
simple , easy and differ from another ad(cleaner) good krub.
What would be really great is if you posted the ROI's for some of these great ads here on the site. It would be nice to know if they were a successful investment besides just a creative design.
I love this ad... the target audience is perhaps the only issue... are chess players really that interested in a washing powder or vice verse?
It's so-so.