ACE: Sushi

Tonight I'm going out.
Wash better, live more.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Freuli
Copywriter: Paolo Moretti
Photographer: Zona 13
Published: April 2008

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14 comments

Rachel.Mann's picture
Rachel.Mann
450 pencils

The lighting seems awkward to me.

chinaski's picture
chinaski
949 pencils

a wire&plastics company anyway...

getconnected2001's picture
getconnected2001
989 pencils

Didn't get it.
Anyone to explain?

Byte's picture
Byte
325 pencils

Leave sushi rolls alone for a sec! pls!

Byte!

vote4pedro's picture
vote4pedro
4601 pencils

the strategy is bs to begin with. i don't believe that one detergent will give me any more free time than another. the creative didn't help matters either. taking one object, making it look like another and calling it a visual solution has been done to death.

AD1014's picture
AD1014
307 pencils

neat!

asenyo's picture
asenyo
64 pencils

at first i liked it, but now i believe you could say the same in many different and better ways.

R. Rinaldi's picture
R. Rinaldi
686 pencils

So?

BulbheaD's picture
BulbheaD
254 pencils

italians

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

sumsum's picture
sumsum
615 pencils

i hate the line

reactor's picture
reactor
294 pencils

It doesnt say anything about the product, and it doesnt SELL!

Reactor

phoamcor's picture
phoamcor
1284 pencils

no

and shabby photograhy

mrvertigoes's picture
mrvertigoes
15 pencils

didn't know everyone here is a 62 Lions winner for CP+B... but thx anyway you gave it a try. next one pls?

mrvertigoes's picture
mrvertigoes
15 pencils

wow rachel, you must be so boooooooooooooooring!!!

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