Ace: Lifematic

When life is programmed to the worst.

Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Deputy Creative Director / Copywriter: Ergin Binyıldız
Art Directors: Metin Akın, Koray Sahan
Photographer: Bahadır Tanrıover
Published: March 2009

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17 comments

capywriter's picture
capywriter
5511 pencils

not bad, but using 'life' in the copy line seems forced. Not a big fan of the way that line is displayed either.

Davosk's picture
Davosk
4833 pencils

Strange logic but I love the art.

Guest's picture
Guest

Not logical at all...a way too forced to make the idea fit.

Guest's picture
Guest

Ace with ketchup, grass and berries aroma.

Guest's picture
Guest

i love the art... but im finding the logic a bit twisted. is it not strange that the ketchup, grass, and berries (ie the mess)... are in the place of the detergent and softener? Would it not make more sense to have the mess Inside the barrel of the machine (or whatever its called) where the soiled clothes would be...?
maybe im just not getting it.
cheers

everartz's picture
everartz
7611 pencils

i love the art and photography... so good.. not sure about the idea thou

| Everartz |

Guest's picture
Guest

nice art direction, but I didnt liked the line.

krautland's picture
krautland
3225 pencils

this is quite nice.

french_connection's picture
french_connection
14 pencils

I really like it. Colours come out, they are punching the "perfect white".

french_connection's picture
french_connection
14 pencils

I really like it. Colours come out, they are punching the "perfect white".

french_connection's picture
french_connection
14 pencils

I really like it. Colours come out, they are punching the "perfect white".

french_connection's picture
french_connection
14 pencils

I really like it. Colours come out, they are punching the "perfect white".

Guest's picture
Guest

great pack

Guest's picture
Guest

wonderfull

Guest's picture
Guest

dont like it!

Guest's picture
Guest

a little over board with the concept execution!

soulsentwine's picture
soulsentwine
88 pencils

Good art direction but i can't imagine the poured Ace on ketchup. :)

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