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Comments (19)

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Highest Rated

sundance's picture
sundance
Activity Score 2

Like it, it's catching!
The only problem with that for me is the focus: it should not be about the machine (life "programmed" to the worst), it should be about the white. And because the visual is surrealistic my line would be ironic: "I've had enough of the ACE white!"

So we keep seeing the detergent and the set of dirty elements as opposites, but we don't have to imagine one on top of the others which is not pleasant.

capywriter's picture
capywriter
Activity Score 5509

not bad, but using 'life' in the copy line seems forced. Not a big fan of the way that line is displayed either.

Davosk's picture
Davosk
Activity Score 4815

Strange logic but I love the art.

Guest's picture
Guest

Not logical at all...a way too forced to make the idea fit.

Guest's picture
Guest

Ace with ketchup, grass and berries aroma.

Guest's picture
Guest

i love the art... but im finding the logic a bit twisted. is it not strange that the ketchup, grass, and berries (ie the mess)... are in the place of the detergent and softener? Would it not make more sense to have the mess Inside the barrel of the machine (or whatever its called) where the soiled clothes would be...?
maybe im just not getting it.
cheers

everartz's picture
everartz
Activity Score 7609

i love the art and photography... so good.. not sure about the idea thou

| Everartz |

Guest's picture
Guest

nice art direction, but I didnt liked the line.

krautland's picture
krautland
Activity Score 3216

this is quite nice.

french_connection's picture
french_connection
Activity Score 14

I really like it. Colours come out, they are punching the "perfect white".

french_connection's picture
french_connection
Activity Score 14

I really like it. Colours come out, they are punching the "perfect white".

french_connection's picture
french_connection
Activity Score 14

I really like it. Colours come out, they are punching the "perfect white".

french_connection's picture
french_connection
Activity Score 14

I really like it. Colours come out, they are punching the "perfect white".

Guest's picture
Guest

great pack

Guest's picture
Guest

wonderfull

Guest's picture
Guest

dont like it!

Guest's picture
Guest

a little over board with the concept execution!

soulsentwine's picture
soulsentwine
Activity Score 88

Good art direction but i can't imagine the poured Ace on ketchup. :)

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Nice.

sundance's picture
sundance
Activity Score 2

Like it, it's catching!
The only problem with that for me is the focus: it should not be about the machine (life "programmed" to the worst), it should be about the white. And because the visual is surrealistic my line would be ironic: "I've had enough of the ACE white!"

So we keep seeing the detergent and the set of dirty elements as opposites, but we don't have to imagine one on top of the others which is not pleasant.

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