Ace: Lifematic
When life is programmed to the worst.
Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Deputy Creative Director / Copywriter: Ergin Binyıldız
Art Directors: Metin Akın, Koray Sahan
Photographer: Bahadır Tanrıover
Published: March 2009



17 Comments
not bad, but using 'life' in the copy line seems forced. Not a big fan of the way that line is displayed either.
Strange logic but I love the art.
Not logical at all...a way too forced to make the idea fit.
Ace with ketchup, grass and berries aroma.
i love the art... but im finding the logic a bit twisted. is it not strange that the ketchup, grass, and berries (ie the mess)... are in the place of the detergent and softener? Would it not make more sense to have the mess Inside the barrel of the machine (or whatever its called) where the soiled clothes would be...?
maybe im just not getting it.
cheers
i love the art and photography... so good.. not sure about the idea thou
| Everartz |
nice art direction, but I didnt liked the line.
this is quite nice.
I really like it. Colours come out, they are punching the "perfect white".
I really like it. Colours come out, they are punching the "perfect white".
I really like it. Colours come out, they are punching the "perfect white".
I really like it. Colours come out, they are punching the "perfect white".
great pack
wonderfull
dont like it!
a little over board with the concept execution!
Good art direction but i can't imagine the poured Ace on ketchup. :)