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Ace: Kids
Since 1959.
Agency: Leo Burnett, Chile
Creative Directors: Héctor Orellana, Ricardo Corsaro
Art Director: Marcelo Oclander
Copywriter: Ricardo Corsaro
Illustrators: Marcelo Oclander, Ricardo Salamanca
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Nice execution, but this is student-level thinking (which has been done many times already).
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brandon
www.brandonknowlden.com
although i´m not sure where i think this one may get some medals... and i met some great students so far...
Nice.
BrandSurgeon
nice picture, but i don't get it.
Check out the clothing, the hairstyles, the setting... the general sepia quality look of the picture. That's the idea behind it. Then check out the connection with the line. Understand it now?
BrandSurgeon
I don't know what the brand is, is it washing powder. Anyway the curtain is definitely 70's.
Ace is the spanish brand used by Tide Detergent. (Hence the similarities in logo).
Ace, in the UK, is a type of bleach that you put in your washing machine to keep whites white.
I thought it was for that, in which case it works for me.
"cute" idea…
It would be better if the kid weren't eating and getting messy. The product doesn't ward off dirt, right? It makes things clean after they get dirty. So I think it would be less confusing if it was an old photograh with one item of clothing that is stark white.
it seems that's exactly what they have done. yes?
like it..
this have been done so many times is not even fun to comment.
Dick, I'm sure if you researched the "most-est" original-looking ideas, you'd find that there really is nothing new under the sun.
BrandSurgeon
You're probably right. Let's quit trying to create and form an archive catalog. When the client needs an idea, we can just look one up and rush it to production...Don't be such a hack.
Listen, has this ever happened to you? You think up a perfectly "brilliant" idea which gives you goose pimples from just thinking about it, and you proceed to execution... only for someone to tell you its been done b4 and you honestly truly thought it was YOUR original idea.
It's not bad saying that an idea has been used before... but there's nothing wrong in commenting on the quality of the direction the idea took... for which I think, this is nice.
BrandSurgeon
I thought it was drawing attention to the after effects of Chernobyl.
Strip. Strip. Strip.
Bad taste.
You should think before you post.
BUGGERS
Great execution. Subtle.
Vive La Aducation!
Muy buena..