bknowlden's picture
3647 pencils

Nice execution, but this is student-level thinking (which has been done many times already).

simpsonson's picture
136 pencils

although i´m not sure where i think this one may get some medals... and i met some great students so far...

brandsurgeon's picture
693 pencils



Most times, worst enemies used to be best friends...

roman-schwienbacher.com's picture
1021 pencils

nice picture, but i don't get it.

brandsurgeon's picture
693 pencils

Check out the clothing, the hairstyles, the setting... the general sepia quality look of the picture. That's the idea behind it. Then check out the connection with the line. Understand it now?


Most times, worst enemies used to be best friends...

Davosk's picture
4833 pencils

I don't know what the brand is, is it washing powder. Anyway the curtain is definitely 70's.

whatsamatta's picture
18 pencils

Ace is the spanish brand used by Tide Detergent. (Hence the similarities in logo).

purplesimon's picture
475 pencils

Ace, in the UK, is a type of bleach that you put in your washing machine to keep whites white.

I thought it was for that, in which case it works for me.

copycomoelcopi's picture
822 pencils

"cute" idea…

dfish's picture
14 pencils

It would be better if the kid weren't eating and getting messy. The product doesn't ward off dirt, right? It makes things clean after they get dirty. So I think it would be less confusing if it was an old photograh with one item of clothing that is stark white.

andysceptic's picture
22 pencils

it seems that's exactly what they have done. yes?

creative synergy's picture
creative synergy
4 pencils

like it..

Dick Huges's picture
Dick Huges
939 pencils

this have been done so many times is not even fun to comment.

brandsurgeon's picture
693 pencils

Dick, I'm sure if you researched the "most-est" original-looking ideas, you'd find that there really is nothing new under the sun.


Most times, worst enemies used to be best friends...

esotericusername's picture
313 pencils

You're probably right. Let's quit trying to create and form an archive catalog. When the client needs an idea, we can just look one up and rush it to production...Don't be such a hack.

brandsurgeon's picture
693 pencils

Listen, has this ever happened to you? You think up a perfectly "brilliant" idea which gives you goose pimples from just thinking about it, and you proceed to execution... only for someone to tell you its been done b4 and you honestly truly thought it was YOUR original idea.

It's not bad saying that an idea has been used before... but there's nothing wrong in commenting on the quality of the direction the idea took... for which I think, this is nice.


Most times, worst enemies used to be best friends...

Tapper's picture
490 pencils

I thought it was drawing attention to the after effects of Chernobyl.

Strip. Strip. Strip.

A. J. SMITH's picture
2838 pencils

Bad taste.

You should think before you post.


Corona Raymaker's picture
Corona Raymaker
549 pencils

Great execution. Subtle.

osboy's picture

Muy buena..

axay55's picture

in 1959 they used to wash only their napkins.

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