Ace Gentile: Lively colors

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros
Published: April 2008

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22 comments

AlphaDog's picture
AlphaDog
265 pencils

Creepy.
Don´t you think it´s a little literal?

Se

dcgroppo's picture
dcgroppo
239 pencils

I think it sucks.

That One Guy's picture
That One Guy
266 pencils

I am thinking that that shirt is supposed to look like the bottom of a leaf or maybe its supposed to be veins?

B2B's picture
B2B
103 pencils

And they used lively in the wrong context. A pun is one thing. A pun that doesn't work is another.

kergu's picture
kergu
6785 pencils

disgusting

RM's picture
RM
419 pencils

Oi look over there... That shirt's on steroids!

Torenaga's picture
Torenaga
140 pencils

Very good! Bravi tutti!

StuartLittle's picture
StuartLittle
468 pencils

Detergent that keeps the colors live. Shirt having blood veins the means life. simple

prozac_republic's picture
prozac_republic
196 pencils

i'd love to iron that shirt.

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The Prozac Republic®

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The Prozac Republic®

cullers's picture
cullers
332 pencils

my thoughts too. and why light pink? I mean, can't we get a more vibrant, lively color?

Jimmie's picture
Jimmie
127 pencils

Good idea, copy could be better.

mishkaa's picture
mishkaa
296 pencils

kinda creeps me out........

esteb's picture
esteb
673 pencils

Too Literal.
Bad.

lucachez's picture
lucachez
38 pencils

a mother or whoever buys the detergent , will not say '' oh look how lively colors' BUT they will say ' SHIT that detegent will leave my clothes full of rinkles, nah lets get tide, of fab.''... i mean ads are for regular people and costumers are NOT stupid.thank you

StuartLittle's picture
StuartLittle
468 pencils

Wrinkles or rinkles doesn't mean that the detergent produces it, it symbolising veins, and also it is not supposed for mothers to say how live colors, it keeps the cloths live, thats all about it.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

it IS creepy. thus it was risky. but they've got it. and the "veins" don't look too iron-messy. bless the art director

Saatchi Makak's picture
Saatchi Makak
248 pencils

YAWNNNNNNNNNNN

Nanel's picture
Nanel
283 pencils

i like it

yun siang orangutan's picture
yun siang orangutan
298 pencils

Lovely

Zeus's picture
Zeus
912 pencils

they miss the spoon, the needle, and the heroin...

mrtalented's picture
mrtalented
2175 pencils

this detergent gives your shirt wrinkles?

ibae's picture
ibae
6 pencils

Wrong client. This would be better off running for some gym ad.

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