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Ace Gentile: Lively colors
Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros
Published: April 2008
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Comments
Creepy.
Don´t you think it´s a little literal?
Seek and Destroy
I think it sucks.
I am thinking that that shirt is supposed to look like the bottom of a leaf or maybe its supposed to be veins?
And they used lively in the wrong context. A pun is one thing. A pun that doesn't work is another.
disgusting
Oi look over there... That shirt's on steroids!
the idea isn't that bad, but the visual could have been far better.
your work is your identity.
http://harshikcreations.blogspot.com/
Very good! Bravi tutti!
Detergent that keeps the colors live. Shirt having blood veins the means life. simple
i'd love to iron that shirt.
добро пожаловать и наслаждается!
The Prozac Republic®
my thoughts too. and why light pink? I mean, can't we get a more vibrant, lively color?
Good idea, copy could be better.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
kinda creeps me out........
Too Literal.
Bad.
a mother or whoever buys the detergent , will not say '' oh look how lively colors' BUT they will say ' SHIT that detegent will leave my clothes full of rinkles, nah lets get tide, of fab.''... i mean ads are for regular people and costumers are NOT stupid.thank you
Wrinkles or rinkles doesn't mean that the detergent produces it, it symbolising veins, and also it is not supposed for mothers to say how live colors, it keeps the cloths live, thats all about it.
it IS creepy. thus it was risky. but they've got it. and the "veins" don't look too iron-messy. bless the art director
YAWNNNNNNNNNNN
i like it
Lovely
they miss the spoon, the needle, and the heroin...
this detergent gives your shirt wrinkles?
Wrong client. This would be better off running for some gym ad.
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