19 comments

Kamikaze's picture
Kamikaze
716 pencils

A similar image was used by JWT India for Rin Detergent Soap.. and the line said "bring the old whites back...!"

- The trick to forgetting the big picture is to look at everything close-up.

Kamikaze's picture
Kamikaze
716 pencils

- The trick to forgetting the big picture is to look at everything close-up.

B128's picture
B128
392 pencils

Honestly I prefer the JWT India.
I don't think Chile copied this. I think they both had similar briefs. But maybe I'm wrong...

cooties's picture
cooties
180 pencils

yes. The one by JWT India is way better and was done way back when South America was still a part of what we know today as Africa.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

To be honest, I have no idea if you're right or wrong, but are you sure of what you just said? South America being a part of Africa? I'm not calling you on it because I honestly don't know, but can someone else verify this?

Zuco's picture
Zuco
56 pencils

Actually South America has never been a part of Afica it was part of the Pangaea.

There is a theory that says that many eras and million years ago the earth consisted in only one supercontinente called Pangaea. Then the movement of tectonic plates separated it into the continents we all know. If you watch carefully the shapes of South America and Africa you will see that both continents could match together.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

oooh. Yea, I know about Pangaea. But by that argument, we were a part of Africa once. I thought he was saying that South America and Africa were once run as one governing body.

Zuco's picture
Zuco
56 pencils

Sorry I misunderstood you

Totto's picture
Totto
685 pencils

india was one fragment of that land..

Intelligent ads are the need of the hour.

B128's picture
B128
392 pencils

cooties, you sure they had clothes back then?

sbr's picture
sbr
143 pencils

Done to death. Not only soaps but also teeth whitening products used this sort of image already.

act's picture
act
535 pencils

what has a photo got to do with this product?

Davosk's picture
Davosk
4825 pencils

This one is 60's, better if they were photos from the late 50's.

Zuco's picture
Zuco
56 pencils

Come on, how different can a picture form 1958 or 1959 be to one from 1960.
Hope you are as piki with your work as you are with others.

Davosk's picture
Davosk
4825 pencils

I certainly am thanks!

Zuco's picture
Zuco
56 pencils

Good I'm proud of you. Keep it up.

levilevi's picture
levilevi
58 pencils

Cookie-cutter families depress me.

freshman's picture
freshman
126 pencils

Bad re-touching on father clothes part. Overall there are no fresh ideas inside the campaign.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Hm, the other one was more subtle. Therefore imho this one is not that good.

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