Ace: Eye

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director / Copywriter: Barbara Cicalini
Art Director: Daniele Freuli
Photographer: Andrea Pisapia
Post-production: Sprint

May 2008


rudylafaber's picture
49 pencils

Or I could just close my eyes. That works too...

JAGGY's picture
1382 pencils

But Rudy, that results in blackness, we were talking about removing stains and whiteness, rite?

I like this.

Jaggy, MICA Ahmedabad

rudylafaber's picture
49 pencils

Haha. That's a good point! But when I open my eye again the stain reappears! Refund please :P

We've got this really weird saying here that goes "close one eye" to obvious problems. Which more or less means to let something slide or ignore it. So I'm probably biased. Though I'd really like to hear what everyone else thinks also :)

gmint7's picture
2683 pencils


i could use a thumb.


Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf? seems to be way too complicated. and a students work, too!

mondo's picture
142 pencils

hehe, very nice. the discussion!

capywriter's picture
5509 pencils

I like it, because in fact it's very simple and works instantly (you don't have to wait for 30 seconds before the result is showing or like those other eye tricks that make you see things in a mess of lines and figures, which with most people only works after trying 50 times...)

esteb's picture
673 pencils

This is illusionism, not advertising.
Next please.

TrainRunner's picture
225 pencils

next...pat your head and rub your stomach.

adgourmet's picture
81 pencils

it doesn´t work!!!!!!!

keep it simple!

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