Ace: Alligator

Preserve whites with Ace bleach.

Advertising Agency: Grey Milan, Italy
Executive Creative Director / Copywriter: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Francesco Fallisi
Photographer: Alessandro Giuzio
Food Stylist: Raffaella Promontorio

8 comments

Guest's picture
Guest

This ideas brilliant because the crocodile in the soup has a double meaning (don't want to sound patronizing)...in which it's waiting to snag you, but then they ruin it with the lousiest line ever....so the visual great, line rubbish!

Where have all the copywriters gone?

alvinpck's picture
alvinpck
1467 pencils

For us in the ad scene we might know what it is. For an average consumer, how would they get it without the title?

marcel7's picture
marcel7
996 pencils

Nope!

Guest's picture
Guest

Looks like severe intestinal disorder

Guest's picture
Guest

HORRIBLE ART...

Guest's picture
Guest

Luv the idea, but horrible art. Show us how can an art director fuck with an ad just in the title art and typography. And "alvinpck", please think. Is there no title in the ad???

Guest's picture
Guest

Luv the idea, but horrible art. Show us how can an art director fuck with an ad just in the title art and typography. And "alvinpck", please think. Is there no title in the ad???

alvinpck's picture
alvinpck
1467 pencils

Look at it this way, Guest. Will there be any title when this is published in the newspapers or magazines?
Please think.

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