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Ace

Published/Aired: 
June 2007
Description: 

Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director / Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

Comments (11)

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Highest Rated

KDadá's picture
KDadá
Activity Score 106

This is the weakest one of the whole campaign. In the other pieces the Line doesn't play a relevant role at all!...In this one it might be helpful. Over all this is a really good ad!

Ravages's picture
Ravages
Activity Score 842

If it came to this, would the target listen?
Just wonderin' out loud...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It's very tough talking sense into an addict no matter what stage. I think the point is to get to him or those around him before it comes to this. It's a learned bahavior. You can unlearn it.

Ravages's picture
Ravages
Activity Score 842

Perhaps so. Perhaps. Now, the question is, would the person listen? The thing about gambling is, after the first few tries, one's gambling to recover what one's lost. So if it's the person's life (and all such definitions of it) on stake...would the person stop?

Ah, screw it. I am sure some people will like this ad, and some might even think a little more about their choices.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

i'm lovin' it.

k-rocka's picture
k-rocka
Activity Score 426

I'm having a hard time seeing the relevance of the playing card execution. I feel the artwork was created to support the line, when it should be the other way around.

KDadá's picture
KDadá
Activity Score 106

This is the weakest one of the whole campaign. In the other pieces the Line doesn't play a relevant role at all!...In this one it might be helpful. Over all this is a really good ad!

manuk_esquimal's picture
manuk_esquimal
Activity Score 26

bravo!!!

oshe's picture
oshe
Activity Score 852

really rally good, very nice, good copy, excellent
graphic

··o.s.h.e··

futura's picture
futura
Activity Score 148

nice one

no-ideas-original's picture
no-ideas-original
Activity Score 106

Fantastic adverts!!

Joe76's picture
Joe76
Activity Score 772

Excelente!

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