Accident Compensation Corporation: Falls can happen to anyone, Vitamins

Slips, trips and falls around the home can happen to anyone. And they happen to over 2000 working age Kiwis every week. Make sure it's not you. Take a moment's extra care this weekend – and check out homesafety.co.nz

Advertising Agency: Y&R NZ, Wellington, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Art Directors / Copywriters: Tony Haigh, Lisa Dupre, Scott Henderson
Typographers: Musonda Katango, Tim Oneil, Lisa Dupre
Account Leader: Steph Patton

8 comments

morse's picture
morse
16530 pencils

Very nice typography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ricospinco's picture
ricospinco
18 pencils

yep

spincollectif.com

ricospinco's picture
ricospinco
18 pencils

yep yep

spincollectif.com

salil.sharma's picture
salil.sharma
2288 pencils

GOOD PLAY WITH TYPOGRAPHY

almasnazeer's picture
almasnazeer
157 pencils

Neat.
Right Appeal.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Interesting lettering

kleenex's picture
kleenex
34089 pencils

The fonts are great.

Wordfruit's picture
Wordfruit
1023 pencils

Looks good.

I think people might need to see a few of these to get the idea.

Ideally of course, they'd just see one ad and get it.

I wonder if that could be helped by making specific statements that are also more broadly applicable.

For example: 'chew on borrowed pens' I think would fit the bill for that.

But 'Librarian' I don't think would

Not sure where this thought might take the copy -- I think I'd only figure that out once I was writing the copy.

Just a thought.

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