ACC: Farm

ACC: Farm

If you're injured, you take the farm with you.

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors: Martin Hermans, Mark Harricks
Copywriters: Dan Moth, Paul Nagy
Photographer: Diederik van Heyingen
Retoucher: Geoff Francis

Your rating: None Average: 6.9 (12 votes)

Comments

Good

Get to the chopper!

I'M HERE!! KILL ME!!!

O'Doyle Rules

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

I ain't got time to bleed.

Chris's picture

If it bleeds, we can kill it.

Geez you have a big pussy.

Geez you have a big pussy.

"readthiswhileIstareatyourtits"

Nice!

This is good. It is exactly the right tone for this sector. What does ACC stand for?

Accident Compensation Cover

Almakos's picture

accident? he looks soooo dead ^^'

Go Younha!!!

:) nice!
-----
http://indianadsblog.blogspot.com/
Indian Ads Update

Great!!!

NatalieM's picture

The art is fine, but this man looks dead. ACC is not life insurance, is it?

-Natalie
www.topolewski.net

Makes me laugh for some reason, prob not the desired reaction.

antondeluxe's picture

injured mean dead?
;)
cool!!
anton

so, if you can't work, your farm goes bankrupt? is that what it's supposed to mean?

difficult to get unless you know what aac is.

I disagree, I didn't know what aac meant but I got it anyway. The combination of the farm, the farmer and the line about 'farms' gave me the clues and I was able to connect the dots and work out it was about farms and that you could let your farm run to ruin without insurance. But perhaps I am just a genius.

Stating what AAC stands for, if even only in small print would help this though. I guess this is trade press though, so perhaps it would be as clear to farmers as D&AD is to advertisers.

yes, that's it.

target bang on. that's what makes it good.

你就是你农场的全部~~~~