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If you're injured, you take the farm with you.
Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors: Martin Hermans, Mark Harricks
Copywriters: Dan Moth, Paul Nagy
Photographer: Diederik van Heyingen
Retoucher: Geoff Francis
Comments
Good
Get to the chopper!
I'M HERE!! KILL ME!!!
O'Doyle Rules
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
I ain't got time to bleed.
If it bleeds, we can kill it.
Geez you have a big pussy.
Geez you have a big pussy.
"readthiswhileIstareatyourtits"
Nice!
This is good. It is exactly the right tone for this sector. What does ACC stand for?
Accident Compensation Cover
accident? he looks soooo dead ^^'
Go Younha!!!
:) nice!
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http://indianadsblog.blogspot.com/
Indian Ads Update
Great!!!
The art is fine, but this man looks dead. ACC is not life insurance, is it?
-Natalie
www.topolewski.net
Makes me laugh for some reason, prob not the desired reaction.
injured mean dead?
;)
cool!!
anton
so, if you can't work, your farm goes bankrupt? is that what it's supposed to mean?
difficult to get unless you know what aac is.
I disagree, I didn't know what aac meant but I got it anyway. The combination of the farm, the farmer and the line about 'farms' gave me the clues and I was able to connect the dots and work out it was about farms and that you could let your farm run to ruin without insurance. But perhaps I am just a genius.
Stating what AAC stands for, if even only in small print would help this though. I guess this is trade press though, so perhaps it would be as clear to farmers as D&AD is to advertisers.
yes, that's it.
target bang on. that's what makes it good.
你就是你农场的全部~~~~