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15 comments

ellehcimeo's picture
ellehcimeo
3522 pencils

I'm wondering if that number will mean anything to someone reading this who doesn't know that 1 billion sharks translates to 270,000/day. and that sharks are fast becoming an endangered species due to poachers and demand for shark products. (shark fin soup for example)
other than my slight jab at the copy, i like this ad.

Montenegro75's picture
Montenegro75
24 pencils

I agree, a little to much in the killed sharks thing but still a good ad

freshman's picture
freshman
126 pencils

Lovely art direction but I agree about the copy. More than a bilion for a year? Wow...where did they found that fact?

liar's picture
liar
386 pencils

It is 100 million not 1 billion. And for your information, the banner means 'King Of (shark) Fin', which, is a delicacy for chinese.

ellehcimeo's picture
ellehcimeo
3522 pencils

liar - thanks for clearing that number up. i just did some searching on the web and found the correct number, 100 million on "neil4sharks.org" as well as on a few other shark preservation websites. I wonder if the copy was just mistranslated. it's still a staggering number of sharks being slaughtered. and it's still a good ad.

the_ashlands's picture
the_ashlands
1394 pencils

numbers are numbers are numbers..whether we're talking about chinese or english. and it says 100,000,000 right there in the copy.

i love the blood carpet..great idea

anna fayfer's picture
anna fayfer
12 pencils

it looks amazing
i love it

chintan ruparel's picture
chintan ruparel
1516 pencils

amazing ad... i've seen, the best of ads mostly are those that expose life-like ground level truths, with an idea like this. good job

~ old habits die hard, older ones never do ~

theassailante's picture
theassailante
234 pencils

tradition vs the endangered

i aint gona be having shark's fin soup at my wedding.. maybe corn soup

life_joke's picture
life_joke
103 pencils

pretty well conjured and executed. the red carpet is so sublime! great art! too good!

Sick-of-adS's picture
Sick-of-adS
250 pencils

Great

mj's picture
mj
71 pencils

wrong translation, good ad.

mj's picture
mj
71 pencils

wrong translation, good ad.

addyong's picture
addyong
155 pencils

Chinese Temple don't splash blood or kill animal infront of god...

Next time Chinese creatives will use Church for something something...

ziyad_pa's picture
ziyad_pa
105 pencils

brilliant!

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