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ACAP: Red carpet

ACAP: Red carpet
Your rating: None Average: 8.5 (4 votes)

Every year, more than one billion sharks are slaughtered by pretentiousness.

Agency: JWT
Creative Director: Andy Chan
Copywriter: Marc Wang
Art Director: Johnson Sheng

15 Comments

ellehcimeo's picture 3534 pencils
ellehcimeo | Sat, 2007-02-03 02:37

I'm wondering if that number will mean anything to someone reading this who doesn't know that 1 billion sharks translates to 270,000/day. and that sharks are fast becoming an endangered species due to poachers and demand for shark products. (shark fin soup for example)
other than my slight jab at the copy, i like this ad.

Montenegro75's picture 24 pencils
Montenegro75 | Sat, 2007-02-03 04:34

I agree, a little to much in the killed sharks thing but still a good ad

freshman's picture 126 pencils
freshman | Sat, 2007-02-03 08:01

Lovely art direction but I agree about the copy. More than a bilion for a year? Wow...where did they found that fact?

liar's picture 390 pencils
liar | Sat, 2007-02-03 08:39

It is 100 million not 1 billion. And for your information, the banner means 'King Of (shark) Fin', which, is a delicacy for chinese.

ellehcimeo's picture 3534 pencils
ellehcimeo | Sat, 2007-02-03 21:08

liar - thanks for clearing that number up. i just did some searching on the web and found the correct number, 100 million on "neil4sharks.org" as well as on a few other shark preservation websites. I wonder if the copy was just mistranslated. it's still a staggering number of sharks being slaughtered. and it's still a good ad.

the_ashlands's picture 1396 pencils
the_ashlands | Mon, 2007-02-05 20:13

numbers are numbers are numbers..whether we're talking about chinese or english. and it says 100,000,000 right there in the copy.

i love the blood carpet..great idea

www.ashlandic.com

anna fayfer's picture 12 pencils
anna fayfer | Sat, 2007-02-03 08:46

it looks amazing
i love it

♥Anna

chintan ruparel's picture 1516 pencils
chintan ruparel | Sat, 2007-02-03 10:19

amazing ad... i've seen, the best of ads mostly are those that expose life-like ground level truths, with an idea like this. good job

~ old habits die hard, older ones never do ~

theassailante's picture 234 pencils
theassailante | Sat, 2007-02-03 10:43

tradition vs the endangered

i aint gona be having shark's fin soup at my wedding.. maybe corn soup

life_joke's picture 103 pencils
life_joke | Sat, 2007-02-03 15:36

pretty well conjured and executed. the red carpet is so sublime! great art! too good!

Sick-of-adS's picture 252 pencils
Sick-of-adS | Sun, 2007-02-04 13:47

Great

mj's picture 71 pencils
mj | Mon, 2007-02-05 07:12

wrong translation, good ad.

mj's picture 71 pencils
mj | Mon, 2007-02-05 07:13

wrong translation, good ad.

addyong's picture 155 pencils
addyong | Wed, 2007-02-14 11:20

Chinese Temple don't splash blood or kill animal infront of god...

Next time Chinese creatives will use Church for something something...

Give Me a Hell Yeah!!!

ziyad_pa's picture 71 pencils
ziyad_pa | Tue, 2007-03-27 03:36

brilliant!

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