The background to this campaign is that in a market where every razor is claiming the "smoothest shave" it was a challenge coming up with a fresh strategy and execution for Schick’s new 4-bladed razor-the Quattro. This candidly shot campaign fools readers into thinking that they are looking at pictures of physically abused women with bruises on their faces. Only when they see the product shot and the strapline does it become clear that the "bruise" is actually stubble rash.
The abuse must stop.
Schick, smoother shave for men.
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
McCann New York Wins 2017 Super Clio for a “Genius” National Geographic SpotRead More
How Agency of the Year X Country Winners Find Inspiration In Global and Tech TrendsRead More
How Havas CCO Jason Peterson Became the Advertising King of InstagramRead More