ABTO: Choices, Streptomyces

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Illustrator: 24\7
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser's Supervisor: Dr. Ben-Hur Ferraz Neto

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11 comments

hinduheat's picture
hinduheat
276 pencils

No impact on me...

Aspiring Copywriter, Improv Enthusiast.

MidasTouch's picture
MidasTouch
1024 pencils

Mh. The text should have been bigger,
and maybe they could have made a stronger contradiction human/disease, like i don't know i'm only saying "Christina _ achieving her 3 years old girl's dream" / "Streptomyces _ destructing the human body in ... days"
i don't know

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

andylefty's picture
andylefty
4539 pencils

Me and my partner came up with this strategy over a year ago.

http://cargocollective.com/cwad#1140197/Organ-Donation

SuperAndrew's picture
SuperAndrew
99 pencils

Only OK, nothing more.

andylefty's picture
andylefty
4539 pencils

Have you seen ours? It's awesome

gon_enelcamino's picture
gon_enelcamino
837 pencils

no, it's not...

andylefty's picture
andylefty
4539 pencils

You've changed

Galo's picture
Galo
441 pencils

I like the concept, the copy, the art direction. Good work, guys!

marceloferreira's picture
marceloferreira
21 pencils

I like it.
Different view for an old brief.

heymmb's picture
heymmb
49 pencils

Really nice campaign.

Strong argument + straight and very well executed art direction.

ace85le's picture
ace85le
3941 pencils

I like the vibe, but just the vibe.

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