ABTO: Choices, Streptomyces

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Illustrator: 24\7
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser's Supervisor: Dr. Ben-Hur Ferraz Neto

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11 comments

280 pencils

hinduheatWednesday, June 8, 2011 - 21:27

No impact on me...

Aspiring Copywriter, Improv Enthusiast.

1024 pencils

MidasTouchThursday, June 9, 2011 - 04:16

Mh. The text should have been bigger,
and maybe they could have made a stronger contradiction human/disease, like i don't know i'm only saying "Christina _ achieving her 3 years old girl's dream" / "Streptomyces _ destructing the human body in ... days"
i don't know

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

4428 pencils

andyleftyThursday, June 9, 2011 - 07:16

Me and my partner came up with this strategy over a year ago.

http://cargocollective.com/cwad#1140197/Organ-Donation

99 pencils

SuperAndrewThursday, June 9, 2011 - 07:34

Only OK, nothing more.

4428 pencils

andyleftyThursday, June 9, 2011 - 10:01

Have you seen ours? It's awesome

837 pencils

gon_enelcaminoThursday, June 9, 2011 - 10:18

no, it's not...

4428 pencils

andyleftyFriday, June 10, 2011 - 04:37

You've changed

445 pencils

GaloThursday, June 9, 2011 - 13:38

I like the concept, the copy, the art direction. Good work, guys!

21 pencils

marceloferreiraThursday, June 9, 2011 - 15:02

I like it.
Different view for an old brief.

49 pencils

heymmbThursday, June 9, 2011 - 15:18

Really nice campaign.

Strong argument + straight and very well executed art direction.

3941 pencils

ace85leFriday, June 24, 2011 - 05:16

I like the vibe, but just the vibe.

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