ABTO: Choices, Sarcophaga

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Illustrator: 24\7
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser's Supervisor: Dr. Ben-Hur Ferraz Neto

6 comments

bj-71's picture
bj-71
117 pencils

powerful!! Good job.

pest0's picture
pest0
55 pencils

Excellent thinking. But the end line should be a bit "tougher" ...

andylefty's picture
andylefty
4537 pencils

Check ours out. Same strategy, done a year ago at uni.
http://cargocollective.com/cwad#1140197/Organ-Donation

heymmb's picture
heymmb
49 pencils

same strategy doesn't mean same work... this series is more solid. It works more for me the idea to show real people in real conditions.

andylefty's picture
andylefty
4537 pencils

I didn't say it was the same work but thanks for the comment. That's fair enough.

Ensamblador's picture
Ensamblador
237 pencils

Very powerful, great copy!

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