Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
Published: February 2008
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25 Comments
Absolut Chris Cunningham.
"Si eres buen copy, presiona alt + F4"
Absolut Playstation
yep
absolutly
Absolut Terminator
The Ad Mad
crowded
http://jazarah.net/
Looks confused to me. Does not make me want vodka. Stoli is winning.
Jiah Sisco
www.mediadrink.com
I think it destroy Absolute image. It isn't absolute at all.
I prefer the old one. It is the image everyone think about it. ^^
it is spelt ABSOLUT you tit.
la direccion de arte me parece chevre, el concepto es confuso.
[ http://eltubedeyou.blogspot.com ]
Guys, this is a great campaign.
Dazzling visual, poor concept.
"Talent is luck. The important thing in life is courage."
This is Absolut Vodka's latest global ad campaign. And these French guys completely mucked it all up!
The work out of TBWA/C/D here in New York is much cleaner (without the secondary line) and 100 times more entertaining visually and conceptually.
I guess the French like to complicate things...
boring... old skool is the best!
absolut..etly playstation..
Cool.
We know they originated that award winning playstation trend of doing ads, but its time they packed their bags, that shit is old...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
So much to take in.
why, oh why are they doing this crap?
they have one of the best concepts ever and they do... this?
absolut crap.
I smell a new job opening at Absolut soon.
Boring and trite.
Plus what's with the "the" in front of the bottle? Trying way too hard.
it looks like the playstation prints, same visual resource, same agency... uhmmm... suspect!!!
confusion - the idea is all over the place. absolut clutter
www.morrelhasideas.com
very harvey nichols.
OK. No es creativo capcioso, no hay juegos de palabras o metáforas que resalten sus atributos. Pero ciertamente es una campaña de alta recordación y esteblace una buena apertura con la nueva campaña. Es un ligero Twist después de 20 años del exitoso concepto de Absolut.
Life's
Life's a Trip. Enjoy the Ride!
the publicity of absolut vodka is the best on design.