Absolut Vodka: Quartet

Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
Published: February 2008

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24 comments

Aphex's picture
Aphex
264 pencils

Absolut Chris Cunningham.

"Si eres buen copy, presiona alt + F4"

adrookie's picture
adrookie
8 pencils

Absolut Playstation

thirty6chambers's picture
thirty6chambers
1464 pencils

yep

espi72's picture
espi72
75 pencils

absolutly

jazarah's picture
jazarah
1262 pencils

crowded

jiahsisco's picture
jiahsisco
246 pencils

Looks confused to me. Does not make me want vodka. Stoli is winning.

sodomy's picture
sodomy
262 pencils

I think it destroy Absolute image. It isn't absolute at all.
I prefer the old one. It is the image everyone think about it. ^^

Guest's picture
Guest

it is spelt ABSOLUT you tit.

robottttrockkkk's picture
robottttrockkkk
814 pencils

la direccion de arte me parece chevre, el concepto es confuso.

[ http://eltubedeyou.blogspot.com ]

Figueiro's picture
Figueiro
43 pencils

Guys, this is a great campaign.

Zemane's picture
Zemane
284 pencils

Dazzling visual, poor concept.

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

This is Absolut Vodka's latest global ad campaign. And these French guys completely mucked it all up!
The work out of TBWA/C/D here in New York is much cleaner (without the secondary line) and 100 times more entertaining visually and conceptually.

I guess the French like to complicate things...

spyro_e82's picture
spyro_e82
46 pencils

boring... old skool is the best!

elgrecones's picture
elgrecones
323 pencils

absolut..etly playstation..

kgeiger's picture
kgeiger
7016 pencils

Cool.

iT-iS-i's picture
iT-iS-i
1721 pencils

We know they originated that award winning playstation trend of doing ads, but its time they packed their bags, that shit is old...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

All ears's picture
All ears
233 pencils

So much to take in.

Kateter's picture
Kateter
2020 pencils

why, oh why are they doing this crap?
they have one of the best concepts ever and they do... this?
absolut crap.

I smell a new job opening at Absolut soon.

teenie's picture
teenie
1894 pencils

Boring and trite.

Plus what's with the "the" in front of the bottle? Trying way too hard.

espi72's picture
espi72
75 pencils

it looks like the playstation prints, same visual resource, same agency... uhmmm... suspect!!!

morrelhasideas's picture
morrelhasideas
42 pencils

confusion - the idea is all over the place. absolut clutter

morriszeyy's picture
morriszeyy
8 pencils

very harvey nichols.

Tripioso's picture
Tripioso
466 pencils

OK. No es creativo capcioso, no hay juegos de palabras o metáforas que resalten sus atributos. Pero ciertamente es una campaña de alta recordación y esteblace una buena apertura con la nueva campaña. Es un ligero Twist después de 20 años del exitoso concepto de Absolut.

Life's

Life's a Trip. Enjoy the Ride!

Guest commenter's picture
Guest commenter

the publicity of absolut vodka is the best on design.

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