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Absolut Vodka: Quartet

Absolut Vodka: Quartet
Your rating: None Average: 4.5 (13 votes)

Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
Published: February 2008

Comments

Aphex's picture 184 pencils

Absolut Chris Cunningham.

"Si eres buen copy, presiona alt + F4"

adrookie's picture 8 pencils

Absolut Playstation

thirty6chambers's picture 1468 pencils

yep

espi72's picture 73 pencils

absolutly

TheAdMad's picture 557 pencils

Absolut Terminator

jazarah's picture 1272 pencils
jiahsisco's picture 246 pencils

Looks confused to me. Does not make me want vodka. Stoli is winning.

sodomy's picture 266 pencils

I think it destroy Absolute image. It isn't absolute at all.
I prefer the old one. It is the image everyone think about it. ^^

Guest's picture

it is spelt ABSOLUT you tit.

robot-rock's picture 815 pencils

la direccion de arte me parece chevre, el concepto es confuso.

[ http://eltubedeyou.blogspot.com ]

Figueiro's picture 47 pencils

Guys, this is a great campaign.

Mr. Castanhodo's picture 280 pencils

Dazzling visual, poor concept.

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture 10602 pencils

This is Absolut Vodka's latest global ad campaign. And these French guys completely mucked it all up!
The work out of TBWA/C/D here in New York is much cleaner (without the secondary line) and 100 times more entertaining visually and conceptually.

I guess the French like to complicate things...

spyro_e82's picture 48 pencils

boring... old skool is the best!

elgrecones's picture 327 pencils

absolut..etly playstation..

kgeiger's picture 5158 pencils

Cool.

iT-iS-i's picture 1731 pencils

We know they originated that award winning playstation trend of doing ads, but its time they packed their bags, that shit is old...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

All ears's picture 231 pencils

So much to take in.

Kateter's picture 1816 pencils

why, oh why are they doing this crap?
they have one of the best concepts ever and they do... this?
absolut crap.

I smell a new job opening at Absolut soon.

teenie's picture 1910 pencils

Boring and trite.

Plus what's with the "the" in front of the bottle? Trying way too hard.

espi72's picture 73 pencils

it looks like the playstation prints, same visual resource, same agency... uhmmm... suspect!!!

morrelhasideas's picture 42 pencils

confusion - the idea is all over the place. absolut clutter

morriszeyy's picture 8 pencils

very harvey nichols.

Tripioso's picture 264 pencils

OK. No es creativo capcioso, no hay juegos de palabras o metáforas que resalten sus atributos. Pero ciertamente es una campaña de alta recordación y esteblace una buena apertura con la nueva campaña. Es un ligero Twist después de 20 años del exitoso concepto de Absolut.

Life's

Life's a Trip. Enjoy the Ride!

Guest commenter's picture

the publicity of absolut vodka is the best on design.

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