Absolut Vodka: Glimmer

Absolut Glimmer
Make the present exceptional

Latest global campaign for Absolut Vodka, Absolut Glimmer. It's a global initiative where we have changed the iconic bottle shape for the first time since its conception. The campaign concept is "Make the present exceptional" and the design idea is about dressing the bottle for this moment in time. In today's world, where everything can be recorded, copied or streamed by the press of a button the "here and now" is the new super exclusive. To celebrate this we've created a glimmering Absolut Bottle that only will be available for a short time.

Advertising Agency: Team Family Business, Sweden
Creative Directors: John Lagerqvist, Mårten Knutsson
Design: John Lagerqvist, Fredrik Lindquist
Copywriter: Tove Norström
Original: Christian Styffe
Fotography: Jens Mortensen

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13 comments

Hibon's picture
Hibon
3731 pencils

Absolut Vodka: a great concept, this is just "la suite" nothing new.

Simple ideas are the best !

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

The limited edition bottle is nice, but the ad seems to take too much explaining to be very powerful. My first interpretation of the word "present" was its other meaning, so I thought the bottle was meant to make Absolut a better gift item.

Billoughsby's picture
Billoughsby
5091 pencils

The environment created for the bottle for this ad is a little lazy. Not fully enough developed..

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I never understood the hype surrounding Absolut Vodka ads... They aren't that great.

Roger Keynes's picture
Roger Keynes
5497 pencils

The Absolut idea is usually focused on/in the bottle.
Agree with Billo... this is sloppy for this brand.

Will Think for Salary

Girlfireice's picture
Girlfireice
254 pencils

looks like student work.. its not refined

Guest's picture
Guest

no no no no no.

+ its low quality :\

Dzsoi's picture
Dzsoi
5268 pencils

It's a global initiative where we have changed that there is Absolutely no idea in an Absolut Vodka ad for the first time since its conception.

Guest's picture
Guest

Very boring. Not interested in this product after seeing this poster.

Guest's picture
Guest

This makes it more interesting: http://www.absolut.com/glimmer#

The move is made all analog, i like.

jnaimo's picture
jnaimo
100 pencils

I think a rave party in the background would make more sense. I also thought the copy was referring to a gift.

Guest's picture
Guest

douchebags will love this ad!

Guest's picture
Guest

Have to say... it makes me want to buy the product just for the limited edition bottle. Makes me feel like I have to see the bottle.

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