Absolut Vodka: Choir

Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
Published: February 2008

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13 comments

klaussnow's picture
klaussnow
1677 pencils

a touch like playstation no?

... its already been done...

wkanaan's picture
wkanaan
483 pencils

infact, same agency.

Nicely produced, but it just doesn't say anything.

BFB's picture
BFB
941 pencils

Missing the old absolut ads here

jiahsisco's picture
jiahsisco
246 pencils

How far is absolute going to reach until they come back to the basics?

LeeHarvey's picture
LeeHarvey
3045 pencils

Very good point! Eventhough I think it's an interesting visual, beautifully crafted, but way too complicated.

ADebutant's picture
ADebutant
266 pencils

Agreed on the beautiful art direction, but I'm not sure how vodka fosters creativity. Vodka usually fosters moronic behavior in my world.

The ad would probably work better for a fine arts school or something.

"Our factories make cosmetics. We sell hope." -M.Factor

but_why's picture
but_why
280 pencils

I guess Absolut vodka thinks it can claim art after it's years of creative bottle ads. This aint working for me tho - the call to action is totally lost. But that image is awesome.

elgrecones's picture
elgrecones
323 pencils

still love the bottle ads... when they're on, we're talkin 'bout advertising....

talkingisfree's picture
talkingisfree
2565 pencils

Awesome!

amirariely's picture
amirariely
10 pencils

art direction- perfect!

adgourmet's picture
adgourmet
65 pencils

you can change the logo for Playstation

teenie's picture
teenie
1894 pencils

The image should speak for itself. "Machines amplify your creativity"?? What's that even supposed to mean? And what's that got to do with vodka?

The more I think about it, the worse this ad gets.

espi72's picture
espi72
75 pencils

oops!
The illustration is really good, same of playstation, real art, looks like play but... oooh, I say that already? sorry...
aaaaaaa... yep! That's all I got, sorry...

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