Absolut Vodka: Be Kanye

Kanye is eclipsing P.Diddy
the world will never be the
same.

Look out Diddy, you might loose your
Burger King cameos next.

desperate unoriginal crap. really makes you want to drink absolute too, huh?

Please tell me this is a scam. Blame some students or something.

We are all ignorants, but we don't all ignore the same things...

This is just a little support media. To cause some buzz.

The spot, which is the main event, is quite fun.

this on itself doesn't do much for me but I'm interested enough to wish to see the rest of the campaign. anyone gotta link?

oh my god !

so sad what they are doing to the legendary Absolut brand

this is the horriblesT sh*t i've ever seen in here

Cheesy.

hated it. completely. is not funny, it's crappy basically.

It's actually running in NYC right now. My friend and I saw it on the subway. I would have never known it's for Absolut though. It's funny and eye-catching. It's just hard to know what it really is for.

Too many cooks in the kitchen....

Is it Kanye or the tablets being advertised? The advert is too busy ...

This is not an ad!

*****

This is a GREAT ad.
It's a good example of a successful viral campaign.
And the campaign has gotten smarter as it's developed. The original video ad features a traditional resolution at the end of the iconic absolute bottle. Still, that ad generated a number of hits on the absolute site.
This poster is the best of the 3 ads I've seen. This and the TV "infomercial" version that ran in some markets never mention the product. The poster, in particular, works for me. It's funny, and I have no idea what it's for. So, i go to the vanity URL and figure it out. Next time I'm on the train, I see that there was a hint in the poster: the first bullet reads, "For a few hours or a lifetime, now anytime can be Kanye time in an absolute world."
This isn't about his music or if he's cooler than piddy or if he's a poser. it's about his being iconic, even to those of us who aren't up on fashion or hip hop. The idea is that cool people drink absolute but also are in on the joke and not pretentious about their booze. absolute was the lead "premium" vodka in the 80s. It still strives for that brand recognition, but it's taken a battering from the kettle ones, grey geese, and belvaderes, especially in a vodka, hipster town like NYC.
I think this ad nails it, and it has been generating a lot of traffic on the related sites. Check out this article:
http://promomagazine.com/interactivemarketing/0901-absolut-kanye-promo...