Absolut: Lemon Drop

Following a trailer airing over the summer on major networks, TBWA\Chiat\Day New York released its latest short film for Absolut this week titled Lemon Drop. The main character of the film, also named Lemon Drop, is played by Ali Larter of the NBC show Heroes and the movie series Resident Evil. Her character for the Absolut film was based on a Lemon Drop cocktail which is both sweet and sour, and the plot which never takes itself too seriously revolves around her using both sides of her personality to solve a caper involving missing kittens, an evil crooner, and a set of mysterious vials. The highly stylized film was directed by Traktor and can be seen at lemondrop-movie.com where it is accompanied by a downloadable movie poster and wallpaper. The film also stars Martin ‘Sensei’ Kove of the original Karate Kid.

Watch the 30 second TV Spot and the 10 minute Film.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Executive Producers: Mark Figliulo, Matt Bijarchi
Creative Directors: Alisa Sengel Wixom, Kris Wixom
Copywriters: Alisa Sengel Wixom, Kris Wixom
Director: Traktor
Producer: Rani Melendez
Production Director: Robert Valdes
Agency Producer: Julia Menassa
Director of Photography: Christopher Doyle H.K.S.C
Editor: Rick Russell
Music Design: Jesper Gadeberg
Production Company: Traktor
Sound Design: T Terressa Tate
Effects: Motion Picture Company
Motion Graphics: Kalimera
Costume Designer: B Akerlund
Production Design: Tom Hartman

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13 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I find it a pretty ugly artwork and she reminds me of Uma Thurman in Kill Bill.

Guest's picture
Guest

I agree even if I don't like you

Guest's picture
Guest

nice but not much....

Billoughsby's picture
Billoughsby
5091 pencils

Nice retro reference. Uneasy alliance between Photoshop smudged/filtered faces and real art. Would have preferred all drawing (or tracing) style.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dsklan's picture
dsklan
1925 pencils

art is not bad... its special...

atb2005's picture
atb2005
13567 pencils

Love it! Very retro chic.

Guest's picture
Guest

"The deal is back!" Hilarious.

silvi's picture
silvi
4172 pencils

i expected more of Absolut

silentdisturbance's picture
silentdisturbance
33 pencils

I expected some of the previous absolut work line here in the print work.

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silentdisturbance.

Cladman's picture
Cladman
74 pencils

nothing there

Guest's picture
Guest

a cool mix between Kill Bill and any Taratino movies

Guest's picture
Guest

bad clipping, terrible render of the man's face

Guest's picture
Guest

I CANT FIND THE DAMN SITE! Does lemondrop-movie.com even exist??? It keeps taking me to facebook WTF?!

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