Absolut: Ice

In an absolut world.

Advertising Agency: TBWA\Map, France
Creative Director: Sebastien Vacherot
Art Director: Clement Langlais
Copywriter: Clemence Cousteau
Photographer: Vincent Dixon
Matt painting: Miryam Catrin
Published: October 2007


Maui's picture
58 pencils


Maui's picture
58 pencils


Crisp One's picture
Crisp One
2005 pencils

This is cool... way to carry on the campaign... I love the "Pillow Fight" tv spot for this campaign....made me believe in advertising.

RESPECT france!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Very cool (no pun intended).
Good art dir and very well executed.
Loving the photography, CGI combo.


stitchy's picture
779 pencils

the graphics is great but the idea, dunno
i just didnt like it!!!

musback's picture
355 pencils

I like it, and very well executed, but not their strongest..

Maybe an idea for Absolut --> a cast away on a deserted island, and a bottle of absolut "strands" on his little shore :-P
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Crisp One's picture
Crisp One
2005 pencils

strands...plz expln?

corporal_hicks's picture
365 pencils

It's ok, but the line looks like a watermark from stock photography.

Ramezani's picture
315 pencils

Very cool execution, but wouldn it be better, if the bottle are very "big" and in the right perspective coming out from the ocean.
This one is a very exaggerated. Why not exaggerate more.
The Shaddow of the bottle ist poor....

manu adithya's picture
manu adithya
82 pencils

very nice,,,,,,,,

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Copied from AAA school of advertising capetown ad check aaschool.co.za http://aaaschool.co.za/index.php?option=com_content&task=view&id=135&I...

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Exelent Art Directing!

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