Absolut: Ice

In an absolut world.

Advertising Agency: TBWA\Map, France
Creative Director: Sebastien Vacherot
Art Director: Clement Langlais
Copywriter: Clemence Cousteau
Photographer: Vincent Dixon
Matt painting: Miryam Catrin
Published: October 2007

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12 comments

Maui's picture
Maui
58 pencils

dios?

Maui's picture
Maui
58 pencils

dios!

Crisp One's picture
Crisp One
2007 pencils

This is cool... way to carry on the campaign... I love the "Pillow Fight" tv spot for this campaign....made me believe in advertising.

RESPECT france!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Very cool (no pun intended).
Good art dir and very well executed.
Loving the photography, CGI combo.

www.jpmountford.com

stitchy's picture
stitchy
779 pencils

the graphics is great but the idea, dunno
i just didnt like it!!!

musback's picture
musback
355 pencils

I like it, and very well executed, but not their strongest..

Maybe an idea for Absolut --> a cast away on a deserted island, and a bottle of absolut "strands" on his little shore :-P
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

Crisp One's picture
Crisp One
2007 pencils

strands...plz expln?

corporal_hicks's picture
corporal_hicks
365 pencils

It's ok, but the line looks like a watermark from stock photography.

Ramezani's picture
Ramezani
315 pencils

Very cool execution, but wouldn it be better, if the bottle are very "big" and in the right perspective coming out from the ocean.
This one is a very exaggerated. Why not exaggerate more.
The Shaddow of the bottle ist poor....

manu adithya's picture
manu adithya
82 pencils

very nice,,,,,,,,

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Guest commenter

Copied from AAA school of advertising capetown ad check aaschool.co.za http://aaaschool.co.za/index.php?option=com_content&task=view&id=135&I...

Guest's picture
Guest

Exelent Art Directing!

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