Absolut: Goat
In an absolut world
Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet
10 Comments
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This, I am assuming, pertains to the Chicago Cubs' "Curse of the Billy Goat". Short story is back in the 1940's a man was kicked out of Wrigley Field for bringing a goat. They haven't won a championship since.....
the ad works, but only in Chicago.
Thanks for explaining that!
Thanks alot man, I was scratching my head about it!
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http://www.trendhunter.com/gallery/mediterranean
yeah, makes a lot of sense when you're in chicago. I've seen people on michigan avenue actually stop to take pictures of themselves next to the (bus shelter) ads. localized executions do seem to get more attention.
here's the detailed story on the curse. it's massive in chi-town.
http://en.wikipedia.org/wiki/Curse_of_the_Billy_Goat
Okay, this is how easy I am.
Before reading the story: 1/10
After reading the story: 10/10
; )
with or without the story i don't like the ad.
If you know the story or not this ad can stand on its own. Perhaps the best among the lot.
Reactor
Nice story, but what if you don't know it??
Consumer first then awards!!!
copywriter out!
They should put drop tab talking about the story, only works if you know it..........10 - 5(because the story stuff)
5 =]