Absolut: Goat

Absolut: Goat

In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet

Your rating: None Average: 3.4 (14 votes)

Comments

Submitted by republique on Sat, 2008-05-24 14:48.

?

Submitted by flackjacket on Sat, 2008-05-24 15:01.

This, I am assuming, pertains to the Chicago Cubs' "Curse of the Billy Goat". Short story is back in the 1940's a man was kicked out of Wrigley Field for bringing a goat. They haven't won a championship since.....

the ad works, but only in Chicago.

ivan's picture
Submitted by ivan on Sat, 2008-05-24 17:48.

Thanks for explaining that!

mediterranean's picture
Submitted by mediterranean on Sat, 2008-05-24 23:01.

Thanks alot man, I was scratching my head about it!
----
http://www.trendhunter.com/gallery/mediterranean

Submitted by krautland on Sun, 2008-05-25 01:42.

yeah, makes a lot of sense when you're in chicago. I've seen people on michigan avenue actually stop to take pictures of themselves next to the (bus shelter) ads. localized executions do seem to get more attention.

here's the detailed story on the curse. it's massive in chi-town.
http://en.wikipedia.org/wiki/Curse_of_the_Billy_Goat

Submitted by Jet Propulsion Lab on Sun, 2008-05-25 17:57.

Okay, this is how easy I am.
Before reading the story: 1/10
After reading the story: 10/10

; )

omni's picture
Submitted by omni on Sun, 2008-05-25 21:18.

with or without the story i don't like the ad.

Submitted by reactor on Mon, 2008-05-26 03:00.

If you know the story or not this ad can stand on its own. Perhaps the best among the lot.

jacaranda's picture
Submitted by jacaranda on Mon, 2008-06-02 03:16.

Nice story, but what if you don't know it??

Consumer first then awards!!!