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Absolut: Goat

Absolut: Goat
Your rating: None Average: 3.9 (16 votes)

In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet

Comments

republique's picture 72 pencils

?

user123987's picture 2 pencils

This, I am assuming, pertains to the Chicago Cubs' "Curse of the Billy Goat". Short story is back in the 1940's a man was kicked out of Wrigley Field for bringing a goat. They haven't won a championship since.....

the ad works, but only in Chicago.

ivan's picture

Thanks for explaining that!

mediterranean's picture 10 pencils

Thanks alot man, I was scratching my head about it!

krautland's picture 2465 pencils

yeah, makes a lot of sense when you're in chicago. I've seen people on michigan avenue actually stop to take pictures of themselves next to the (bus shelter) ads. localized executions do seem to get more attention.

here's the detailed story on the curse. it's massive in chi-town.
http://en.wikipedia.org/wiki/Curse_of_the_Billy_Goat

Jet Propulsion Lab's picture 10602 pencils

Okay, this is how easy I am.
Before reading the story: 1/10
After reading the story: 10/10

; )

omni's picture 137 pencils

with or without the story i don't like the ad.

reactor's picture 296 pencils

If you know the story or not this ad can stand on its own. Perhaps the best among the lot.

Reactor

jacaranda's picture 88 pencils

Nice story, but what if you don't know it??

Consumer first then awards!!!

copywriter out!

Andrey Vaslit's picture 210 pencils
5

They should put drop tab talking about the story, only works if you know it..........10 - 5(because the story stuff)
5 =]

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