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Goat

Agency: 
Published/Aired: 
May 2008
Description: 

In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD / Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet

Comments (10)

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Highest Rated

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

They should put drop tab talking about the story, only works if you know it..........10 - 5(because the story stuff)
5 =]

republique's picture
republique
Activity Score 83

?

user123987's picture
user123987
Activity Score 2

This, I am assuming, pertains to the Chicago Cubs' "Curse of the Billy Goat". Short story is back in the 1940's a man was kicked out of Wrigley Field for bringing a goat. They haven't won a championship since.....

the ad works, but only in Chicago.

ivan's picture
ivan

Thanks for explaining that!

mediterranean's picture
mediterranean
Activity Score 10

Thanks alot man, I was scratching my head about it!

krautland's picture
krautland
Activity Score 3216

yeah, makes a lot of sense when you're in chicago. I've seen people on michigan avenue actually stop to take pictures of themselves next to the (bus shelter) ads. localized executions do seem to get more attention.

here's the detailed story on the curse. it's massive in chi-town.
http://en.wikipedia.org/wiki/Curse_of_the_Billy_Goat

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Okay, this is how easy I am.
Before reading the story: 1/10
After reading the story: 10/10

; )

omni's picture
omni
Activity Score 137

with or without the story i don't like the ad.

reactor's picture
reactor
Activity Score 294

If you know the story or not this ad can stand on its own. Perhaps the best among the lot.

Reactor

jacaranda's picture
jacaranda
Activity Score 88

Nice story, but what if you don't know it??

Consumer first then awards!!!

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

They should put drop tab talking about the story, only works if you know it..........10 - 5(because the story stuff)
5 =]

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