October 2010
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Latest global campaign for Absolut Vodka, Absolut Glimmer. It's a global initiative where we have changed the iconic bottle shape for the first time since its conception. The campaign concept is "Make the present exceptional" and the design idea is about dressing the bottle for this moment in time. In today's world, where everything can be recorded, copied or streamed by the press of a button the "here and now" is the new super exclusive. To celebrate this we've created a glimmering Absolut Bottle that only will be available for a short time.

Absolut Glimmer
Make the present exceptional

Advertising Agency: Team Family Business, Sweden
Creative Directors: John Lagerqvist, Mårten Knutsson
Design: John Lagerqvist, Fredrik Lindquist
Copywriter: Tove Norström
Original: Christian Styffe
Fotography: Jens Mortensen

Comments (13)

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Highest Rated

Guest's picture

Have to say... it makes me want to buy the product just for the limited edition bottle. Makes me feel like I have to see the bottle.