Absolut: Dissect, Mango

Absolut: Dissect, Mango

Creative Agency: TBWA\Chiat\Day
World Wide Creative Director: Rob Smiley
Art Creative Director: Lew Willig
Copywriter: Meghan Simmons
Art Director: Megan Williams
Photographer: Dan Tobin Smith
Art Producer: Hillary Frileck
Retouchers: Erwin Brown, Daniel Finn, Nancy Shaw, Lee Rouse @ Bayeux

Your rating: None Average: 3.8 (10 votes)

Comments

ivan's picture

Here is the TV ad for the same campaign: http://adsoftheworld.com/media/tv/absolut_dissection

Willey's picture

Very admirable graphics!

couldn't get the concept.
I must admit nice art direction.
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http://indianadsblog.blogspot.com/
Indian Ads Update

Almakos's picture

drink some,
then concept and idea will become ABSOLUTely clear to you

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240x320 animated gifs http://i-portable.blogspot.com

nostars's picture

Absolut is an absolute again ;)

nostars.biz - ads, art, design, sound, more!

Julitus's picture

Lately everything is being broke

Ouch! This reminds me of a little accident I had a couple of months ago when the caipirinha I had in hand split and the base fell on my toe and almost cut it off!
4am I was pissed and in hospital having 7 stitches to my left toe!

NatalieM's picture

Still not a fan of the breaking glass image on this campaign. The last thing I want to think about when drinking are shards of glass.

-Natalie
www.topolewski.net

Why is the glass breaking?

Absolut ly GREAT!

CriticalMass

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