Absolut: Dissect, Mango
Creative Agency: TBWA\Chiat\Day
World Wide Creative Director: Rob Smiley
Art Creative Director: Lew Willig
Copywriter: Meghan Simmons
Art Director: Megan Williams
Photographer: Dan Tobin Smith
Art Producer: Hillary Frileck
Retouchers: Erwin Brown, Daniel Finn, Nancy Shaw, Lee Rouse @ Bayeux
11 Comments
Here is the TV ad for the same campaign: http://adsoftheworld.com/media/tv/absolut_dissection
Very admirable graphics!
couldn't get the concept.
I must admit nice art direction.
drink some,
then concept and idea will become ABSOLUTely clear to you
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240x320 animated gifs http://i-portable.blogspot.com
Go Younha!!!
Absolut is an absolute again ;)
nostars.biz - ads, art, design, sound, more!
Lately everything is being broke
Ouch! This reminds me of a little accident I had a couple of months ago when the caipirinha I had in hand split and the base fell on my toe and almost cut it off!
4am I was pissed and in hospital having 7 stitches to my left toe!
Still not a fan of the breaking glass image on this campaign. The last thing I want to think about when drinking are shards of glass.
-Natalie
http://www.nataliemarion.com
Why is the glass breaking?
Absolut ly GREAT!
CriticalMass
does this mean that when you explore the root of the taste.. its Absolutly natural? Hence the square dissection of everything? Just a thought..