Absolut: Brooklyn
Limited Edition. Absolut Brooklyn. A Spike Lee Collaboration
See Spike's Film at Facebook.com/AbsolutBrooklyn
Advertising Agency: TBWA/Chiat/Day, New York, USA
Associate Creative Director / Copywriter: Meghan Figueroa
Senior Art Director: Jin Park
Photographer: Ty Cole
Art Buyer: Julia Menassa
Published: June 2010
9 Comments
done before for ''Smirnoff Vodka''
TAMER SAMY
www.leapstudios.net
seen better work for Absolut
Simple ideas are the best !
I've been seeing these all over NYC. Lame and borrowed interest. Absolut should have stuck with their iconic ad campaign and not tried to pander to Brooklynites with this half-assed "collaboration."
Didn't the abandon the bottle-concept a few years ago for a concept of "in an absolut world"?
Anyway, I like it only because I like the old bottle-concept, but this is really one of the worst bottle-concept ads.
That's me!
http://blog.tapuz.co.il/wranger
HATERZ
Like Axe´s campaigns I think Absolut needs a new way to make advertising.
Absolut doesn't need to reinvent the wheel, they already have one of the most recognizable campaigns in the world.
For “A behind-the-scenes look at Spike Lee’s Absolut Brooklyn collaboration between Spike and the design team filmed at The Brand Union’s offices in NY, it please click here: http://www.youtube.com/watch?v=Ii-YQ-Q2Trw
so smirnoff...
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