Abramet: Light post

More attention. Less accidents.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias, Alan Strozenberg
Art Director: Danillo Ferrari
Copywriter: Rodrigo Nogueira
Producer: Diogo Piccinino
Photographer / Retoucher: Filet com fritas
Account manager: Gustavo Pereira

7 comments

Argonath's picture
Argonath
83 pencils

120km/h is godamn fast!

Guile's picture
Guile
95 pencils

Not that fast if you're on a highway, i think. =)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes, more attention, less accidents, but I suppose you want more attention on the road. People don't need to look long at signs, just obey what they say.

kleenex's picture
kleenex
29385 pencils

I think I will cause more accidents looking at the sign while driving....

JamaisVu's picture
JamaisVu
408 pencils

Not true. If the sign was that big, you would spot it from a distance.
Plus, do you need to stare at a speed sign for an hour to get it?
Are you slow or smthg?

木木槑's picture
木木槑
6 pencils

watch big think small

Corbeen's picture
Corbeen
1088 pencils

i like it... would be more nice if u make it real.

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