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Agency Network: 
Published/Aired: 
April 2011
Description: 

Print advertisment created by Z+, Brazil for Abramet, within the category: Public Interest, NGO.

More attention. Less accidents.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias, Alan Strozenberg
Art Director: Danillo Ferrari
Copywriter: Rodrigo Nogueira
Producer: Diogo Piccinino
Photographer / Retoucher: Filet com fritas
Account manager: Gustavo Pereira

Comments (7)

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Argonath's picture
Argonath
Activity Score 83

120km/h is godamn fast!

Guile's picture
Guile
Activity Score 95

Not that fast if you're on a highway, i think. =)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes, more attention, less accidents, but I suppose you want more attention on the road. People don't need to look long at signs, just obey what they say.

kleenex's picture
kleenex
Activity Score 49010

I think I will cause more accidents looking at the sign while driving....

JamaisVu's picture
JamaisVu
Activity Score 408

Not true. If the sign was that big, you would spot it from a distance.
Plus, do you need to stare at a speed sign for an hour to get it?
Are you slow or smthg?

木木槑's picture
木木槑
Activity Score 6

watch big think small

Corbeen's picture
Corbeen
Activity Score 1093

i like it... would be more nice if u make it real.

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