Abramet: Light post
More attention. Less accidents.
Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias, Alan Strozenberg
Art Director: Danillo Ferrari
Copywriter: Rodrigo Nogueira
Producer: Diogo Piccinino
Photographer / Retoucher: Filet com fritas
Account manager: Gustavo Pereira



7 Comments
120km/h is godamn fast!
Not that fast if you're on a highway, i think. =)
Yes, more attention, less accidents, but I suppose you want more attention on the road. People don't need to look long at signs, just obey what they say.
http://jackmancer.com/
http://twitter.com/jackmancer/
I think I will cause more accidents looking at the sign while driving....
Not true. If the sign was that big, you would spot it from a distance.
Plus, do you need to stare at a speed sign for an hour to get it?
Are you slow or smthg?
watch big think small
i like it... would be more nice if u make it real.