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19 comments

Guest's picture
Guest

Nice ad. Pity that the other two in the series are the same ad executed from a different angle. Take the idea and push it further. Use a broken beer bottle etc etc

Cheerriiee's picture
Cheerriiee
952 pencils

Nice concept and visual art!

Guest's picture
Guest

I agree! Nice to further develop the concept.I wouldn't mind changing the text. The visual says it all. Why overkill? If one need the text one should make it more intersting, that is merely saying the same as the visual message!

Guest's picture
Guest

Ouch what??? a website. comment fail.

Ouch:

done -see beer lid creative. ( scroll down on this page )

http://hcmenon.blogspot.com/2009/07/brilliant-print-advertisements.html

velle's picture
velle
1550 pencils

owww...

Guest's picture
Guest

I agree! Nice to further develop the concept.I wouldn't mind changing the text. The visual says it all. Why overkill? If one need the text one should make it more intersting, that is merely saying the same as the visual message! Lene R.Hanssen, ADmospheric existence

Guest's picture
Guest

that copy line makes no sense at all.....but maybe it's a language thing.

visual is sweeeet though

Guest's picture
Guest

Very illustrative idea. Shows how easily some of these aluminum cars can compact.

doubleoseven's picture
doubleoseven
106 pencils

very powerful

hal9000's picture
hal9000
192 pencils

Well done.

Roger Keynes's picture
Roger Keynes
5497 pencils

Cute idea. Wrong message.

Do we all seriously think a light hearted, visual pun will stop drinkers from driving?

Try this...

A drink driver's head crushed like this can.

Will Think for Salary

anotheropinion's picture
anotheropinion
132 pencils

clever

adsrule's picture
adsrule
181 pencils

VERY POWERFUL.

Billoughsby's picture
Billoughsby
5091 pencils

The drinking/addiction gene is the problem. These ads make public-spirited citizens and government agencies feel better, like something's being done, but there isn't an ad on earth gonna do anything about it.

As a stunt, this is cute and will probably wind up in all the annuals.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I'm agrre with those that thinks that it's a nice idea but not really effective. In my opinion there are only interested in win some awards, they dont't really want to solve the problem, this is what i think, this copy is not enought to solve a problem that kills a lot of people every year.

More in: Advertising room (publicity stiptease)
http://cesccaparros.wordpress.com/

Guest's picture
Guest

cool big head!

velle's picture
velle
1550 pencils

I don't think this will stop people from driving drunk, but it's a conversation-starter all right, and that's better than nothing :P

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