ABP Professional Communication Award 2010: Desert

The path to sucess is not easy.

Advertising Agency: Heads, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Nutslocomotyva
Published: October 2010

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18 comments

morse's picture
morse
15028 pencils

I think this is a great campaign. It talks to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
4227 pencils

You obviously don't play enough video games about 10 years ago. This looks plush, but all it says to me is "we're this good at visuals will someone *please* give us an idea?"

Guest's picture
Guest

It really talks to me you know. Don't listen to BiCurious you guys, he's such a nay sayer.

vidya.shankaran's picture
vidya.shankaran
724 pencils

it conveys pretty effectively but a wee bit too literal... Then again thats what is needed

niko_17's picture
niko_17
138 pencils

i have a few comments on retouch, but the idea is nice. could look better.

Guest's picture
Guest

Great visual! Nice campaign!

fotdot's picture
fotdot
659 pencils

I think it is very boring.

BananAd's picture
BananAd
103 pencils

I think idea about long-long and dangerous red carpet could be OK,
but told the story too forthright. And with "serious face on".

Maybe ironic, or sarcasm would be better? And safer way?

everartz's picture
everartz
7611 pencils

Brazilians!!!!!!

ivan i think you should add this campaign to the brazilian art direction website which you created..

| Everartz |

Guest's picture
Guest

Amazing!!!

keppler's picture
keppler
27 pencils

I like it

J.V.'s picture
J.V.
6 pencils

The idea is very good. Congratulations, guys.

Guest's picture
Guest

Nice campaign!

Guest's picture
Guest

Nice campaign

Liz01's picture
Liz01
28 pencils

wow

flaviomedeiros's picture
flaviomedeiros
32 pencils

...

arroz y asado's picture
arroz y asado
21 pencils

i like a lot the art
but i think its a bit literal

Chelsey Homan's picture
Chelsey Homan
90 pencils

hello cliche headline topped with a literal graphic.
The idea itself is kind of cool.

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