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Desert

Published/Aired: 
October 2010
Description: 

The path to sucess is not easy.

Advertising Agency: Heads, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Nutslocomotyva

Comments (18)

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Highest Rated

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

hello cliche headline topped with a literal graphic.
The idea itself is kind of cool.

morse's picture
morse
Activity Score 17364

I think this is a great campaign. It talks to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

You obviously don't play enough video games about 10 years ago. This looks plush, but all it says to me is "we're this good at visuals will someone *please* give us an idea?"

Guest's picture
Guest

It really talks to me you know. Don't listen to BiCurious you guys, he's such a nay sayer.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

it conveys pretty effectively but a wee bit too literal... Then again thats what is needed

niko_17's picture
niko_17
Activity Score 138

i have a few comments on retouch, but the idea is nice. could look better.

Guest's picture
Guest

Great visual! Nice campaign!

fotdot's picture
fotdot
Activity Score 673

I think it is very boring.

BananAd's picture
BananAd
Activity Score 103

I think idea about long-long and dangerous red carpet could be OK,
but told the story too forthright. And with "serious face on".

Maybe ironic, or sarcasm would be better? And safer way?

everartz's picture
everartz
Activity Score 7609

Brazilians!!!!!!

ivan i think you should add this campaign to the brazilian art direction website which you created..

| Everartz |

Guest's picture
Guest

Amazing!!!

keppler's picture
keppler
Activity Score 27

I like it

J.V.'s picture
J.V.
Activity Score 6

The idea is very good. Congratulations, guys.

Guest's picture
Guest

Nice campaign!

Guest's picture
Guest

Nice campaign

Liz01's picture
Liz01
Activity Score 28

wow

flaviomedeiros's picture
flaviomedeiros
Activity Score 32

...

arroz y asado's picture
arroz y asado
Activity Score 21

i like a lot the art
but i think its a bit literal

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

hello cliche headline topped with a literal graphic.
The idea itself is kind of cool.

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