17 comments

axelk's picture
axelk
286 pencils

not really a campaign. just different characters

Toro's picture
Toro
1029 pencils

If those people are being disposed of they should be amongst the rubbish in the background, not living next to it.

Three CDs were needed for this?

andrej dwin's picture
andrej dwin
937 pencils

2 CDs, 1 ACD!
chances are, they've got rid of their creative team (no CW or AD there) and forgot that they should try to do a really, really good campaign.
still, let's give them credit for trying. drug ads for kids that would really work are a pretty tough job.

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BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like the notion and the line, that friends aren't disposable.

Don't think the visual works with it though.

We're going to need more lube.

pneuburg's picture
pneuburg
251 pencils

It could be if they're doing drugs they're trashed. Or, if not already, they'll be living in the worst conditions.

pjn

sloppy4's picture
sloppy4
1494 pencils

"Now that's a real shame when folks be throwin' away a perfectly good white boy like that."

name that movie...anyone...anyone???

postman's picture
postman
951 pencils

I agree with some of the above comments: The line's good but the visual doesn't contribute to that. All three kids don't look like they've been disposed as they are still wearing usual clothes and aren't really part of the rubbish pile.

Daniel_James's picture
Daniel_James

sburns4: That movie was 'Better Off Dead', no?

As for the ad. The strapline has some good promise but again, the art direction just feels lacking. Interesting idea though.

sloppy4's picture
sloppy4
1494 pencils

ding ding...ring the bell.

nicely done. and nice website/folio you have, too.
need a writer?

Daniel_James's picture
Daniel_James

I do actually, if you're in London send me an email.

sloppy4's picture
sloppy4
1494 pencils

nyc. damn.

veli's picture
veli
226 pencils

see-say-never say what you see.

BrainsTrust's picture
BrainsTrust
12 pencils

Ivan, it's "doing drugs" not "going drugs" a typo I'm sure.

Love your work.

ivan's picture
ivan

Yes, tx

Ivan Raszl, admin of AotW

Virgil Hilts's picture
Virgil Hilts

Vinny Matassa, art director/CD
Joe Stefanson, writer/CD
Jonathan Hoffman, CCO

pneuburg's picture
pneuburg
251 pencils

sburns4, you're po' white boy comment makes me laugh. The postings are more interesting than the majority of ads.

pjn

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