Friends aren't disposable.
If your friend is doing drugs or drinking, bring them back.
abovetheinfluence.com
Advertising Agency: Campbell Mithun, USA
Creative Directors: Vinny Matassa, Joe Stefanson
Associate Creative Director: Jonathan Hoffman
Photography: Bob Stevens
Via: elmaaltshift
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17 Comments
not really a campaign. just different characters
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If those people are being disposed of they should be amongst the rubbish in the background, not living next to it.
Three CDs were needed for this?
2 CDs, 1 ACD!
chances are, they've got rid of their creative team (no CW or AD there) and forgot that they should try to do a really, really good campaign.
still, let's give them credit for trying. drug ads for kids that would really work are a pretty tough job.
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I like the notion and the line, that friends aren't disposable.
Don't think the visual works with it though.
We're going to need more lube.
It could be if they're doing drugs they're trashed. Or, if not already, they'll be living in the worst conditions.
pjn
"Now that's a real shame when folks be throwin' away a perfectly good white boy like that."
name that movie...anyone...anyone???
I agree with some of the above comments: The line's good but the visual doesn't contribute to that. All three kids don't look like they've been disposed as they are still wearing usual clothes and aren't really part of the rubbish pile.
sburns4: That movie was 'Better Off Dead', no?
As for the ad. The strapline has some good promise but again, the art direction just feels lacking. Interesting idea though.
ding ding...ring the bell.
nicely done. and nice website/folio you have, too.
need a writer?
I do actually, if you're in London send me an email.
nyc. damn.
see-say-never say what you see.
Ivan, it's "doing drugs" not "going drugs" a typo I'm sure.
Love your work.
Yes, tx
Vinny Matassa, art director/CD
Joe Stefanson, writer/CD
Jonathan Hoffman, CCO
sburns4, you're po' white boy comment makes me laugh. The postings are more interesting than the majority of ads.
pjn
we will see
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