Above The Influence (Partnership for a Drug-Free America): No Brainer

Advertising Agency: Vigilante, New York City, USA
Chief Creative Officer: Valerie Graves
Creative Director / Copywriter: Jack McGoldrick
Associate Creative Director / Art Director: Paul Osen
Senior Art Director: Vincent St. Vincent
Photographer: Mike Schreiber
Published: June 2010

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16 comments

Guest's picture
Guest

I've always lost mine too.

Jakarta Jack's picture
Jakarta Jack

Love it! A positive approach works better than patronizing messages.

Guest's picture
Guest

"Positive approach works better than patronizing messages"... you say that !!!!. (your only point of view)

Jakarta Jack's picture
Jakarta Jack

Too many campaigns are telling how drugs ruin your life and health and they are always the same confronting mannerism that makes people immune to them. This approach is refreshing.
Now, having said that, what is your problem?

TommyO's picture
TommyO
1866 pencils

I hope they put real signs like this and not settled for advertising this one ad.

prs's picture
prs
210 pencils

it would have been nothing but "just okay" but the copywriter saved it and honestly speaking (i mean writing) it's above "just okay". Nice work.

Don't follow the herd - be yourself!

jackal hunts's picture
jackal hunts
325 pencils

Like the concept:)

jackal hunts's picture
jackal hunts
325 pencils

Like the concept:)

paumarques's picture
paumarques
1314 pencils

molt bo!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

I found it! But it is a little damaged, you want him back?

Guest's picture
Guest

gr8 concept, but feel it doesn't drive the message far enough.

too many levels of interpretation, i feel. but fresher than subway nonetheless.

Billoughsby's picture
Billoughsby
5091 pencils

The photography elevated the basic concept, imo. Nice.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

high-sense's picture
high-sense
18 pencils

i like the idea . good work

Let's Design oUr wOrlD

Guest's picture
Guest

Done.
A lot.

Guest's picture
Guest

Great message. Nice execution.

Guest's picture
Guest

It makes partying seem funny. Not sure how it would stop someone from drinking their brains out. Not effective.

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