Abel: Rainbow Trout

Abel: Rainbow Trout
Average: 6 (15 votes)

A 23-inch rainbow trout is a lot like a beautiful woman. If I do everything absolutely right, then maybe.

Advertising Agency: T:M Advertising, Irving, USA
Creative Director: Jim Ferguson
Art Director: Scott Brewer
Copywriter: Tom Demetriou
Photographer: Andy Mahr
Published: June 2006

8 comments

Don Draper's picture
146 pencils
Don Draper

The photo isn't doing anything for me, but I love the headline. Very nice thought behind it.

mikelite's picture
1031 pencils
mikelite

eh, I think it's the opposite - interesting (not amazing, just interesting) visual with a suck-ass headline.

http://mikelightman.com/blog

bknowlden's picture
3661 pencils
bknowlden

"rainbow trout" is barely legible, bad chocie of typography for the campaign.

stateoftheart's picture
181 pencils
stateoftheart

Great line.

the pitts's picture
54 pencils
the pitts

Especially if you're a Swiss Tony fan.

Wordnerd's picture
6714 pencils
Wordnerd

uuh, very poetic. i've never fished but i think this truely hits the spot! feels like an "old man and the sea" hommage. I'd love to work on this campaign!

Jonny Lonestar's picture
284 pencils
Jonny Lonestar

amazing stuff. true as day. i'm going fishing.

smilepig's picture
254 pencils
smilepig

I luv it .both are good .Great to feel that the ads'd make for true clients,not for creative guys.