8 comments

Don Draper's picture
Don Draper
144 pencils

The photo isn't doing anything for me, but I love the headline. Very nice thought behind it.

mikelite's picture
mikelite
1031 pencils

eh, I think it's the opposite - interesting (not amazing, just interesting) visual with a suck-ass headline.

http://mikelightman.com/blog

bknowlden's picture
bknowlden
3647 pencils

"rainbow trout" is barely legible, bad chocie of typography for the campaign.

stateoftheart's picture
stateoftheart
181 pencils

Great line.

the pitts's picture
the pitts
54 pencils

Especially if you're a Swiss Tony fan.

Wordnerd's picture
Wordnerd
6662 pencils

uuh, very poetic. i've never fished but i think this truely hits the spot! feels like an "old man and the sea" hommage. I'd love to work on this campaign!

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

amazing stuff. true as day. i'm going fishing.

smilepig's picture
smilepig
254 pencils

I luv it .both are good .Great to feel that the ads'd make for true clients,not for creative guys.

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