Drop the path.
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrators: Illusion Graphics
Published: June 2010
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24 Comments
Hehe, skateboard extreme... :)
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supa dupa fly!
http://www.flickr.com/photos/sermikh/
Inception the movie :P
ideas....30 minutes nahi toh free.
This, finally, THIS is why Apple invented the personal computer. The wonders never cease.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
This was made in windows xp with 3ds max. Just to inform you. I know because I was involved in the making of it.
If a mac was used it would have been impossible, since there is no 3ds max in mac (and many other reasons)
this is a rip off from the inception trailer
I don´t see the Inception idea here. I see a great insight with a kick-ass production and a nice logo work.
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Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net
Nah. This one takes the Inception idea and actually does something quantum with it visually.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Awesome!!! F**tastic idea, great copy and even more cool art direction and ilustration! Congrats
great visual!!
OK for those who do those stunts. Yeah, I'll like it.
That's me!
http://blog.tapuz.co.il/wranger
OMG... i´ve been trying to find duplicated buildings for hours.
3D guys: Is it possible they didnt ? And about the cars?
They played with the building parts
Great visual !!!
And the visual made the concept
Skateboard , a youth stuff
Conceptual sense, futuristic
a good connection show creativity towards the youth !
cowabunga!!..
Congratulations,Zaiden.
Superb job!!
Inception with fake clouds, but generally great visual here
http://quodavid.blogspot.com/
WOW!! Pure craft!
More available here
http://theinspirationroom.com/daily/2010/abdul-skateboarding-halfpipe
Nice job guys, this team is the best.
Congratulations.
francisco Chagas/REVISTA WAVEWIND
Du CARAI muito bom mesmo
I love the visual delight!:)
Ads u create needs Attention!! http://www.clayology.com
Inception much???..... but to give them credit it's beautifully made...
I've been skateboarding for years, and I've never once heard anyone say "Drop the path". Maybe it's a portuguese thing? "Drop in" maybe, but that refers to dropping into the halfpipe, not what was listed in Archive, which was "making the whole city your skateboard path". This ad looks pretty, but if this is trying to make the city look like a halfpipe, I don't really get it. First off, that's not what a halfpipe looks like, they are flat in the bottom. And secondly, street skating is as much it's own skateboarding discipline as halfpipe, this would be the equivalent of turning an indy car track into a nascar track for a car racing shop, or a cross country mountain bike trail into a downhill bike trail for a bike shop. Maybe it's because I'm not a Brazilian skater, but I don't feel like this is insightful/speaks to skaters in any way. It's beautiful, but I'm not feeling it.