Agency Network: 
June 2010

Print advertisment created by Hermandad, Brazil for Abdul Skateboarding, within the category: Recreation, Leisure.

Drop the path.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrators: Illusion Graphics

Comments (24)

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mikeelrapido's picture
Activity Score 1929

Hehe, skateboard extreme... :)


Muh's picture
Activity Score 95

supa dupa fly!

kalpesh78's picture
Activity Score 2578

Inception the movie :P

ideas....30 minutes nahi toh free.

Billoughsby's picture
Activity Score 5144

This, finally, THIS is why Apple invented the personal computer. The wonders never cease.

That's it.

Guest's picture

This was made in windows xp with 3ds max. Just to inform you. I know because I was involved in the making of it.
If a mac was used it would have been impossible, since there is no 3ds max in mac (and many other reasons)

bakchod's picture
Activity Score 60

this is a rip off from the inception trailer

Lüerzers's picture
Activity Score 108

I don´t see the Inception idea here. I see a great insight with a kick-ass production and a nice logo work.

Don't let it go to your head.
L.A.O.S -

Billoughsby's picture
Activity Score 5144

Nah. This one takes the Inception idea and actually does something quantum with it visually.

That's it.

Guest's picture

Awesome!!! F**tastic idea, great copy and even more cool art direction and ilustration! Congrats

pez's picture
Activity Score 1804

great visual!!

TommyO's picture
Activity Score 1866

OK for those who do those stunts. Yeah, I'll like it.

Guest's picture

OMG... i´ve been trying to find duplicated buildings for hours.

3D guys: Is it possible they didnt ? And about the cars?

Guest's picture

They played with the building parts

jasonyu0320's picture
Activity Score 49

Great visual !!!
And the visual made the concept
Skateboard , a youth stuff
Conceptual sense, futuristic
a good connection show creativity towards the youth !

Guest's picture


Hiperion's picture
Activity Score 3138

Superb job!!

quodavid's picture
Activity Score 734

Inception with fake clouds, but generally great visual here

Guest's picture

WOW!! Pure craft!

Guest's picture

Nice job guys, this team is the best.
francisco Chagas/REVISTA WAVEWIND

Renan Finco's picture
Renan Finco
Activity Score 3

Du CARAI muito bom mesmo

clayology com's picture
clayology com
Activity Score 245

I love the visual delight!:)

Ads u create needs Attention!!

Guest's picture

Inception much???..... but to give them credit it's beautifully made...

crispymoore's picture
Activity Score 111

I've been skateboarding for years, and I've never once heard anyone say "Drop the path". Maybe it's a portuguese thing? "Drop in" maybe, but that refers to dropping into the halfpipe, not what was listed in Archive, which was "making the whole city your skateboard path". This ad looks pretty, but if this is trying to make the city look like a halfpipe, I don't really get it. First off, that's not what a halfpipe looks like, they are flat in the bottom. And secondly, street skating is as much it's own skateboarding discipline as halfpipe, this would be the equivalent of turning an indy car track into a nascar track for a car racing shop, or a cross country mountain bike trail into a downhill bike trail for a bike shop. Maybe it's because I'm not a Brazilian skater, but I don't feel like this is insightful/speaks to skaters in any way. It's beautiful, but I'm not feeling it.