Abarbanel Mental Health Center: Shower Door

Edna is still frightened when the shower door shuts.
Abarbanel’s patients are looking for a sane environment.
Help us give them a little piece of saniy. Donate now for the external clinic renovation at rehab4u.org.il

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Copywriter: Sahar Lewenstein
Studio: Eli Azarzar
Photographer: Ilan Besor
Supervisor: Noa Siton
VP Clients: Amit Mashiah
Account Management: Daniela Klinger, Amit Frenkel
Producer: Einat Noff (Gur Arie)
Published: December 2010


Guest's picture

predictable and banal

helvet.lang's picture
76 pencils

this campaign begs me to cry, so i won't...

the ad which wasn't there

reasonwhy's picture
149 pencils

Tell me how the fuck the shadow could be behind the lady, like the light !!?

lessismore's picture
251 pencils


Guest's picture


Cheerriiee's picture
952 pencils

please correct that typo..
"saniy" instead of"sanity"

CUTIEPIE's picture
347 pencils

Thats the weirdest shadow EVER!!!

Guest's picture

student campaign right?

TiltedChairCreative's picture
513 pencils

Hmmm, shadows are definitely questionable. I kind of like it, but then I wondered, "would a shiny new hospital really alleviate these mental issues?" Maybe it would be a step in the right direction. Definitely don't dig the type choices, or the weird type backgrounds. Eh, five.

Guest's picture

The Art direction may be bad but the subject is serious and very touchy.

In the end, does it really matter, I don't think they really care about that, 1st : they dont have millions to offer to make you richer 2nd : they dont really care about ultra sophisticated new york designer who hate this.

manumartin5's picture
1202 pencils

thumbnail made me to click.!!!!!!!!!!!

MidasTouch's picture
1024 pencils

no comment D:

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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