Abacaxi Atomico: IQ

The truth, even when it hurts.
Politics, pop culture and ass kicking.
www.abacaxiatomico.com.br

Advertising Agency: DPZ Brazil
Creative Directors: José Zaragoza, Fernando Rodrigues, Diego Zaragoza
Art Director: Celio Salles
Copywriters: Alexandre Abu Fabrício, Fábio Perazzo

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23 comments

roby's picture
roby
65 pencils

Love it again! Very funny and clever.

Guest's picture
Guest

Yeah!

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
29 pencils

strong!

Guest's picture
Guest

Dpz is back! Freaking awesome people!

Guest's picture
Guest

I dunno if she is smart or he is stupid! lol

Great stuff.

justsayin's picture
justsayin
225 pencils

excellent!!

Guest's picture
Guest

Brazil is getting hot now! Great campaigns coming from there!

Guest's picture
Guest

I dunno if she is smart or he is stupid! lol

Great work!

Guest's picture
Guest

THE TRUTH REALLY HURTS! WELL DONE!

Guest's picture
Guest

Wow that does hurt......i'm speechless and i'm in complete denial......lovely research makes for a great simple idea.

rogers's picture
rogers
45 pencils

Yeah, Brazil shines again and again! Excellent work!

Guest's picture
Guest

Foda essa campanha. Puta conceito. Parabéns a DPZ.

Guest's picture
Guest

i hope this isn't true. great campaign! - tho the art direction might hold it back somewhat.

gmint7's picture
gmint7
2685 pencils

really. is paris that smart??

:::J:::

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

No, the other way around.
He was very unique and artistically talented. But he wasn't as intelligent as many thought he might have been...

ivan's picture
ivan

well 126 for Paris is way above the 100 average. so, according to this she is smart.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Nice campaign indeed!

Guest's picture
Guest

A simple great idea.

Guest's picture
Guest

Great!!!

Guest's picture
Guest

L fuckin OL

Guest's picture
Guest

Now this is interesting/clever

Guest's picture
Guest

Not to sure on the accuracy on this one. IQ tests are not always 100% balanced. Warhol could have received a Mensa version on an off day (fresh off an acid hangover etc.). Whereas Hilton probably had her blackberry giving her hints to her sesame st. version. That might be an exaggerated, but even still the point should be each IQ test is not always fair and balanced (like if you gave a London businesswoman the same IQ test as a Australian Aboriginal would that be fair? The London bw would be able to decipher complex macroeconomic analysis, yet she would be in dire straits if she were to survive a week in the desert without her gaudy provisions)

In other words intelligence is subjective.

Guest's picture
Guest

Close to what I'd call the truth. First, Paris Hilton probably (I can only assume, although her actions and words tell a different story from her IQ number) grew up with an extremely strong educational system, most likely with private math, science, etc. teachers. I'm not positive on Andy Warhol's upbringing, but I'm sure it wasn't nearly as affluent as Paris' was. So she more than was more than assuredly given the stronger "traditional" education.

Second, IQ tests are geared primarily towards math and science, and maybe a couple others. Andy Warhol was artistic, a quality that isn't measured by IQ tests. Very few skills/ knowledges/ intelligences are even represented by "Intelligence Quotient" tests. Music intelligence, artistic intelligence, any sort of other intelligence OTHER than math/ science is not represented easily with some number.

It's like comparing the intelligence of a plumber to that of a carpenter. Both intelligent, both skilled, just in different areas and ways.

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