Abacaxi Atomico: Funeral
The truth, even when it hurts.
Politics, pop culture and ass kicking.
www.abacaxiatomico.com.br
Advertising Agency: DPZ Brazil
Creative Directors: José Zaragoza, Fernando Rodrigues, Diego Zaragoza
Art Director: Celio Salles
Copywriters: Alexandre Abu Fabrício, Fábio Perazzo


17 Comments
Fuckin awesome! Love the concept!
Poor Mozart...
Nice art direction, very good campaing!
Great visual! Great idea!
cool!
Nice work. Great choice of examples!
We have a winner!!!
This is so true. That's why is so good.
This is my favorite out three. Love it.
hope you guys got this completed prior to the cannes deadline. it's brilliant.
jealous at batton bartonn durstin and osborne/ny
woooooowwwwwwwww
Hands down!
i didnt get it :/ cud any1 explain?
Creativity is a natural extension of our enthusiasm
Abacaxi Atomico rules!
The concept is so powerful. Love 'em all. It makes my penis get hard.
:-( Better people dont get better funeral's. This is great work from the Zaragoza brothers:-)
@Emran:
since "truth hurts", they've simply decided to underline this with some outstanding examples.
This is extremely misleading! The graph implies that people only recognize power because they have to. However, the lack of people at Mozart's burial shows that the burial customs were simply different for the culture. Also, according to the New Grove article (which you cited), it says that five people were present:
"Mozart was buried in a common grave, in accordance with contemporary Viennese custom, at the St Marx cemetary outside the city on 7 December. If, as later reports say, no mourners attended, that too is consistent with Viennese burial customs at the time; later Jahn (F1856) wrote that Salieri, Süssmayr, van Swieten and two other musicians were present."