Abacaxi Atomico: Funeral

The truth, even when it hurts.
Politics, pop culture and ass kicking.
www.abacaxiatomico.com.br

Advertising Agency: DPZ Brazil
Creative Directors: José Zaragoza, Fernando Rodrigues, Diego Zaragoza
Art Director: Celio Salles
Copywriters: Alexandre Abu Fabrício, Fábio Perazzo

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17 comments

roby's picture
roby
65 pencils

Fuckin awesome! Love the concept!

Poor Mozart...

Guest's picture
Guest

Nice art direction, very good campaing!

Guest's picture
Guest

Great visual! Great idea!

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
29 pencils

cool!

ChuckNorris's picture
ChuckNorris
834 pencils

Nice work. Great choice of examples!

Guest's picture
Guest

We have a winner!!!

Guest's picture
Guest

This is so true. That's why is so good.

rogers's picture
rogers
45 pencils

This is my favorite out three. Love it.

Guest's picture
Guest

hope you guys got this completed prior to the cannes deadline. it's brilliant.
jealous at batton bartonn durstin and osborne/ny

fedric's picture
fedric
39 pencils

woooooowwwwwwwww

Guest's picture
Guest

Hands down!

Emran Hayat's picture
Emran Hayat
832 pencils

i didnt get it :/ cud any1 explain?

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Abacaxi Atomico rules!

bryan9's picture
bryan9
110 pencils

The concept is so powerful. Love 'em all. It makes my penis get hard.

Guest's picture
Guest

:-( Better people dont get better funeral's. This is great work from the Zaragoza brothers:-)

Guest's picture
Guest

@Emran:

since "truth hurts", they've simply decided to underline this with some outstanding examples.

Guest's picture
Guest

This is extremely misleading! The graph implies that people only recognize power because they have to. However, the lack of people at Mozart's burial shows that the burial customs were simply different for the culture. Also, according to the New Grove article (which you cited), it says that five people were present:

"Mozart was buried in a common grave, in accordance with contemporary Viennese custom, at the St Marx cemetary outside the city on 7 December. If, as later reports say, no mourners attended, that too is consistent with Viennese burial customs at the time; later Jahn (F1856) wrote that Salieri, Süssmayr, van Swieten and two other musicians were present."

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