Depression
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Nilesh Pawar
Additional Credits: Saeed Shaikh
Published: December 2009
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22 Comments
playing with the depressed. i'm depressed.
shahid
liked it. but have saw somewhere the same idea. don't remember properly.
@mbi
- @mbi
'DEPRESSED'
Creative alright. But i doubt its effectiveness....
i think the copy should be bigger.
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Alexandre Brito
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I agree with you, it's impossible to read this..
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I understood what it said straight away, and do think that it's a lovely execution. I do think it would have been far more effective if it concentrated on the positive impact that their service has on people. Rather than stating "depressed" it could have said something about the solution or helping people.
i like it
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Depressed people play with the phone cord? I think it's rather the sign of being uptight. But... what the hell... I guess everyone with a problem is tensed while talking on the phone.
great work imo, i instantly knew from the thumbnail what it was, i dont see any problems in scaling, i think bigger letters would've decrease the effect of phone cord...
Old idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
something's bothering me with the execution. the idea is nothing new either. and why is the copy so small? was it meant as a poster? billboard (i hope not)... print? it just looks unfinished, or not very well thought-of.
In the quiet words of the Virgin Mary... Come again?
Old and boring.
I think this can work out out really i am not that sure about it...Dealing with depressed people is really a very big deal.I will keep my fingers crossed..All the best..
Thanks,
Bryan
Antidepressants
thing is a person who is depressed, doesn't realize he's depressed and is in need of help. nor does he realize that someone can help. sorry but this does not work.
Soooooooooooooooooooooooooooooooooooooooooooooooooooo what!
depression should be what you get from the message – not the word written there.
:D
In the quiet words of the Virgin Mary... Come again?
great
copy in its art direction.
done similar execution
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I think it is an okay idea, but a phone by itself seems pointless if the number to call is really small. Interesting design of the cord though to make the word depression. Not exactly a direct link towards suicide, but close enough I guess.
Suicide Prevention in Your Life