Aashray Adhikar Abhiyan: Question Mark, 3

37% of Indians live in poverty which puts a question mark on their future.
Donate Today
www.homelesspeople.in

Advertising Agency: Rediffusion Y & R, Gurgaon, India
Regional Creative Head : Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Creative Directors: Rupesh Sahay, Ambika Nehru
Art Directors: Sandeep Kalra, Rupesh Sahay
Copywriter: Eranbemo Murry
Typographers: Sandeep Kalra, Rupesh Sahay
Photographer: Sunil Gupta
Account Managers: Hindol Purkayastha, Vishi Nagpal
Advertiser's Supervisor: Paramjeet Kaur
Additional credits: Manoj Raj
Published: December 2010

Related videos by Shutterstock

13 comments

Renjithtnair2003's picture
Renjithtnair2003
233 pencils

A beedi in Dunhill packet........!

Prof's picture
Prof
1453 pencils

Amazing photos. Bad ad.

Quite really.

atb2005's picture
atb2005
13567 pencils

No need for any special Photoshop effects a la http://adsoftheworld.com/media/print/samusocial_asphaltisation_3. The abject poverty is palpable, the copy is good, and the CTA is there. Good job.

Prof's picture
Prof
1453 pencils

the copy is bad. the punctuation is non-existant, although it needs one. the line is way too long. its awkward and clumsy. it should be clear, powerful and sharp.

Quite really.

shawnbarrytoronto's picture
shawnbarrytoronto
30 pencils

I'd comment on the punctuation, length and clarity of your comment, but that would be too ironic for a Monday.

Nitin1977's picture
Nitin1977
14 pencils

Nice and simple, got it in a heart beat.

beautiful execution.............gr8 work

goodads's picture
goodads
23 pencils

Good ad, well executed, cheers!

goodads's picture
goodads
23 pencils

:-)

Brent_Blair's picture
Brent_Blair
75 pencils

I love the visual. I think the copy could have been better though

thedesignaddict's picture
thedesignaddict
5337 pencils

The art direction and photography are off the hook.

shawnbarrytoronto's picture
shawnbarrytoronto
30 pencils

Nice looking ad. Sometimes, style and a direct message are all you need.

rabeat's picture
rabeat
58 pencils

nice idea, i think the backgrounds could off have more light or less elements, so u could outstand the question mark a little more, nice work though

observant vicky's picture
observant vicky
194 pencils

nice Photography...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments