Aashray Adhikar Abhiyan: Question Mark, 3

37% of Indians live in poverty which puts a question mark on their future.
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Advertising Agency: Rediffusion Y & R, Gurgaon, India
Regional Creative Head : Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Creative Directors: Rupesh Sahay, Ambika Nehru
Art Directors: Sandeep Kalra, Rupesh Sahay
Copywriter: Eranbemo Murry
Typographers: Sandeep Kalra, Rupesh Sahay
Photographer: Sunil Gupta
Account Managers: Hindol Purkayastha, Vishi Nagpal
Advertiser's Supervisor: Paramjeet Kaur
Additional credits: Manoj Raj
Published: December 2010


Renjithtnair2003's picture
233 pencils

A beedi in Dunhill packet........!

Prof's picture
1453 pencils

Amazing photos. Bad ad.

Quite really.

atb2005's picture
13567 pencils

No need for any special Photoshop effects a la http://adsoftheworld.com/media/print/samusocial_asphaltisation_3. The abject poverty is palpable, the copy is good, and the CTA is there. Good job.

Prof's picture
1453 pencils

the copy is bad. the punctuation is non-existant, although it needs one. the line is way too long. its awkward and clumsy. it should be clear, powerful and sharp.

Quite really.

shawnbarrytoronto's picture
30 pencils

I'd comment on the punctuation, length and clarity of your comment, but that would be too ironic for a Monday.

Nitin1977's picture
14 pencils

Nice and simple, got it in a heart beat.

beautiful execution.............gr8 work

goodads's picture
23 pencils

Good ad, well executed, cheers!

goodads's picture
23 pencils


Brent_Blair's picture
75 pencils

I love the visual. I think the copy could have been better though

thedesignaddict's picture
5415 pencils

The art direction and photography are off the hook.

shawnbarrytoronto's picture
30 pencils

Nice looking ad. Sometimes, style and a direct message are all you need.

rabeat's picture
58 pencils

nice idea, i think the backgrounds could off have more light or less elements, so u could outstand the question mark a little more, nice work though

observant vicky's picture
observant vicky
194 pencils

nice Photography...

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