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Aashray Adhikar Abhiyan: Question Mark, 3

Aashray Adhikar Abhiyan: Question Mark, 3
Your rating: None Average: 6.6 (34 votes)

37% of Indians live in poverty which puts a question mark on their future.
Donate Today
www.homelesspeople.in

Advertising Agency: Rediffusion Y & R, Gurgaon, India
Regional Creative Head : Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Creative Directors: Rupesh Sahay, Ambika Nehru
Art Directors: Sandeep Kalra, Rupesh Sahay
Copywriter: Eranbemo Murry
Typographers: Sandeep Kalra, Rupesh Sahay
Photographer: Sunil Gupta
Account Managers: Hindol Purkayastha, Vishi Nagpal
Advertiser's Supervisor: Paramjeet Kaur
Additional credits: Manoj Raj
Published: December 2010

13 Comments

Renjithtnair2003's picture 231 pencils
Renjithtnair2003 | Fri, 2011-04-01 05:08

A beedi in Dunhill packet........!

Prof's picture 1503 pencils
Prof | Fri, 2011-04-01 06:14

Amazing photos. Bad ad.

Quite really.

atb2005's picture 13683 pencils
atb2005 | Fri, 2011-04-01 09:52
6

No need for any special Photoshop effects a la http://adsoftheworld.com/media/print/samusocial_asphaltisation_3. The abject poverty is palpable, the copy is good, and the CTA is there. Good job.

Prof's picture 1503 pencils
Prof | Fri, 2011-04-01 10:55

the copy is bad. the punctuation is non-existant, although it needs one. the line is way too long. its awkward and clumsy. it should be clear, powerful and sharp.

Quite really.

shawnbarrytoronto's picture 30 pencils
shawnbarrytoronto | Mon, 2011-04-04 12:23

I'd comment on the punctuation, length and clarity of your comment, but that would be too ironic for a Monday.

Nitin1977's picture 14 pencils
Nitin1977 | Fri, 2011-04-01 10:52
10

Nice and simple, got it in a heart beat.

beautiful execution.............gr8 work

goodads's picture 23 pencils
goodads | Fri, 2011-04-01 11:27

Good ad, well executed, cheers!

goodads's picture 23 pencils
goodads | Fri, 2011-04-01 11:29
10

:-)

Brent_Blair's picture 75 pencils
Brent_Blair | Fri, 2011-04-01 16:33

I love the visual. I think the copy could have been better though

thedesignaddict's picture 4341 pencils
thedesignaddict | Fri, 2011-04-01 16:34
8

The art direction and photography are off the hook.

shawnbarrytoronto's picture 30 pencils
shawnbarrytoronto | Mon, 2011-04-04 12:24

Nice looking ad. Sometimes, style and a direct message are all you need.

rabeat's picture 58 pencils
rabeat | Mon, 2011-04-04 12:59

nice idea, i think the backgrounds could off have more light or less elements, so u could outstand the question mark a little more, nice work though

observant vicky's picture 164 pencils
observant vicky | Tue, 2011-04-26 05:06

nice Photography...

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