Aashray Adhikar Abhiyan: Question Mark, 1

37% of Indians live in poverty which puts a question mark on their future.
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www.homelesspeople.in

Advertising Agency: Rediffusion Y & R, Gurgaon, India
Regional Creative Head : Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Creative Directors: Rupesh Sahay, Ambika Nehru
Art Directors: Sandeep Kalra, Rupesh Sahay
Copywriter: Eranbemo Murry
Typographers: Sandeep Kalra, Rupesh Sahay
Photographer: Sunil Gupta
Account Managers: Hindol Purkayastha, Vishi Nagpal
Advertiser's Supervisor: Paramjeet Kaur
Additional credits: Manoj Raj
Published: December 2010

8 comments

everartz's picture
everartz
7611 pencils

... "which puts a question mark on their future" is so stupid, this doesnt initiate anything, coz the reader would say " i dont give a phuk" and " fix your system "... the copy writing failed in my opinion thou the photography is stunningly beautiful...

| Everartz |

sandipkayal's picture
sandipkayal
270 pencils

good photography

a CREATIVE drop

Nitin1977's picture
Nitin1977
14 pencils

Excellent idea. Compelling image with stopping power.

Simple and straight to the point.

like the art...............gr8

Nitin1977's picture
Nitin1977
14 pencils

:-)

goodads's picture
goodads
23 pencils

Strong concept, great photography!

goodads's picture
goodads
23 pencils

Keep sharing great ads. I love it... well done.

Boxey's picture
Boxey
8885 pencils

Though I'm not a fan of the concept or copy, the pose of the guy in this one seems most natural.

krish2193's picture
krish2193
12 pencils

Excellent Photography & Concept.

SUNIL_INDIA

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