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Yield

Agency: 
Published/Aired: 
December 2012
2959
Description: 

We knew we'd be creating ads for our toughest audience -- our peers. Our goal was to honor how much of themselves these people put into their work every day.

Print advertisment created by Hydrogen, United States for AAF ADDY Awards, within the category: Professional Services.

Yield: The timid were whining. The budget police were hovering. The quick fix was beckoning. You powered through.

Advertising Agency: Hydrogen Advertising, Seattle WA, USA
Creative Directors: Mary Knight, Tom Scherer
Art Directors: Tom Scherer, Dennis Clouse
Copywriter: Mary Knight
Illustrator: Dennis Clouse
Photographer: Getty Images
Additional credits: The Creative Group

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