AACD: Stairs, 3

You can't imagine how wonderful going up a couple of stairs can be to someone who can walk again.

Advertising Agency: FischerFala, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Cappeletti, Rafael Merel, Marcelo Fedrizzi
Art Director: Marcelo Fedrizzi
Copywriter: Rafael Merel
Photographer: Shutterstock

April 2010


atb2005's picture
13561 pencils

Beautiful visuals. Excellent copy.

Guest's picture

what does it means? it's very forced, lt is meaningless. if you got good images, it is not necessary do soeme forcefit idea.

ivan's picture

I'll try to explain . When you regain the ability to walk you suddenly see ordinary objects like stairs in completely new and different light. You see them wonderful. It's based on a true insight.

AXAY555's picture
582 pencils

Ya for us ordinary people this will b like 3 stories of walking but for a disabled child who could get to walk again this is the most happiest thing to do.

Siminovitz's picture
19 pencils

love the straight-forwardness. Beautiful picture

Guest's picture

well done.

hufflepoff's picture
430 pencils

I think it does the job pretty well. When it comes to briefs like this there is no need to get to clever with the concept. Emotion sells.

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