AACD: Help us, 3

We wanted to go to the streets and ask for your help. But in the newspaper you cannot just close the car window.
Donate R$ 5,00, R$ 10,00 or R$ 20,00 in your Hipercard.
Help us: 81 3419 4000 www.aacd.org.br
Supporting Children with Disability

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Gustavo Rêgo, Aliwton Carvalho
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Toligadoboe
Published: July 2009

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15 comments

Guest's picture
Guest

Over art-directed. These ads don't work. Great art though.

Guest's picture
Guest

fantastic artwork!

Misstree's picture
Misstree
425 pencils

I like the line. But strangely exuberant visual...i thought it was some funky brand or somethin'. Somehow, the visual and line don't match. But it got my attention with it's colours...so maybe that's the whole idea.

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Not all who wander are lost.

Guest's picture
Guest

que increible arte

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice artwork

Zeus's picture
Zeus
912 pencils

GREAT ART

Guest's picture
Guest

I think the artwork is wonderful, who wouldn't? However, I feel that just because you have wonderful and vibrant artwork doesn't necessarily mean it's a great ad. I also think it is easier to close a newspaper and go on with your day than to close your car window if the person is in front of you. The copy is weak and the artwork doesn't match the cause.

Dalbir Singh's picture
Dalbir Singh
552 pencils

In Newspaper you simply flip the page. Over art directed for sure.

Perro Loco's picture
Perro Loco
20 pencils

I see 1.000.0000.000 arts like this!

firebug's picture
firebug
1117 pencils

hmmmmmmm
fine

rolling.stone's picture
rolling.stone
2740 pencils

Great copy through all the ads.

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~ Quite obviously, I have gathered no moss ! ~

jai hind's picture
jai hind
356 pencils

incredible

jai hind
art director

Kavita_Adhikari's picture
Kavita_Adhikari
8 pencils

great artwork but the copy is not great!

critics "ad'' value :)

John LS's picture
John LS
2 pencils

The artwork of this ad is amazing. Wonderful. Also, as a person who has been to Brazil I may say that the message shows a true reality from Brazil, as most people in the country simply ignore ads and requests that are done outdoor. However, sprayed walls seem to be really captivating to Brazilian people.

manumartin5's picture
manumartin5
1202 pencils

liked the style of illustration.. but it is overcrowded. communication is getting confused.

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