AACD: Help us, 3

We wanted to go to the streets and ask for your help. But in the newspaper you cannot just close the car window.
Donate R$ 5,00, R$ 10,00 or R$ 20,00 in your Hipercard.
Help us: 81 3419 4000 www.aacd.org.br
Supporting Children with Disability

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Gustavo Rêgo, Aliwton Carvalho
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Toligadoboe

July 2009


Guest's picture

Over art-directed. These ads don't work. Great art though.

Guest's picture

fantastic artwork!

Misstree's picture
425 pencils

I like the line. But strangely exuberant visual...i thought it was some funky brand or somethin'. Somehow, the visual and line don't match. But it got my attention with it's colours...so maybe that's the whole idea.


Not all who wander are lost.

Guest's picture

que increible arte

Zeus's picture
906 pencils


Guest's picture

I think the artwork is wonderful, who wouldn't? However, I feel that just because you have wonderful and vibrant artwork doesn't necessarily mean it's a great ad. I also think it is easier to close a newspaper and go on with your day than to close your car window if the person is in front of you. The copy is weak and the artwork doesn't match the cause.

Dalbir Singh's picture
Dalbir Singh
552 pencils

In Newspaper you simply flip the page. Over art directed for sure.

Perro Loco's picture
Perro Loco
20 pencils

I see 1.000.0000.000 arts like this!

firebug's picture
1113 pencils


rolling.stone's picture
2740 pencils

Great copy through all the ads.


~ Quite obviously, I have gathered no moss ! ~

jai hind's picture
jai hind
356 pencils


jai hind
art director

Kavita_Adhikari's picture
8 pencils

great artwork but the copy is not great!

critics "ad'' value :)

John LS's picture
John LS
2 pencils

The artwork of this ad is amazing. Wonderful. Also, as a person who has been to Brazil I may say that the message shows a true reality from Brazil, as most people in the country simply ignore ads and requests that are done outdoor. However, sprayed walls seem to be really captivating to Brazilian people.

manumartin5's picture
1196 pencils

liked the style of illustration.. but it is overcrowded. communication is getting confused.

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